Associate Director, US Marketing - Lymphoma

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.

The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules.

Job Summary (Primary function):

The Associate Director, US Marketing – Lymphoma will play a critical role in shaping and executing HCP strategy across the lymphoma franchise, including support of inline indications and upcoming launches. As a core member of the US Marketing / Product Strategy team, this individual will lead the development and execution of HCP-focused marketing strategies and promotional tactics that drive awareness, adoption, and differentiation across the lifecycle.

This role combines strategic foresight with operational rigor, ensuring launch readiness, competitive differentiation, and innovative customer engagement across personal and non-personal channels. The Associate Director will work closely with Sales, Sales Training, Medical Affairs, Business Operations, MLR, and agency partners to ensure excellence in execution.

Essential Functions of the Job (Key responsibilities):

• HCP Strategy & Launch Readiness
  • Support development of marketing tactical plans to enable pre-launch, launch, and post-launch execution.
  • Lead development of HCP messaging platforms and promotional tactics that support current and future indications.
  • Translate clinical data and competitive insights into clear, differentiated HCP value propositions.
  • Lead execution of lymphoma promotional tactics for US HCPs across personal and non-personal channels, including peer to peer educational content.
• Franchise & Lifecycle Support
  • Support promotional execution across approved and emerging indications within the lymphoma portfolio.
  • Ensure consistent messaging, positioning, and execution across brands, indications, and channels.
  • Maintain deep therapeutic area expertise in lymphoma and evolving standards of care.
• Cross-Functional Leadership & Collaboration
  • Collaborate closely with cross-functional teams including Sales, Sales Training, Business Operations, Medical Affairs, and MLR to ensure aligned, compliant, and effective execution.
  • Partner with MLR to develop compliant and impactful promotional materials and ensure timely approvals.
  • Support launch-related training and field enablement activities.
• Agency, Analytics & Insights
  • Support and manage key vendor relationships, including the promotional agency of record.
  • Collaborate with Analytics and Market Research teams to gather market insights, monitor the competitive landscape, and assess performance.
  • Apply insights and learnings to optimize strategy and execution over time.
• Operational Excellence
  • Ensure effective sharing of best practices and insights across the organization.
  • Support budget planning, tracking, and stewardship.
  • Perform all company business in accordance with regulations and company policies.

Qualifications (Minimal acceptable level of education, work experience, and competency):

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.