Digital Marketing Manager

Job Description

Ingram Content Group (ICG) is hiring for a Digital Marketing Manager (Digital) in our NYC office to be a part of our Digital Services.  We offer hybrid schedules; however, this person must live in the local area.

We are looking for an enthusiastic team player with a strong knowledge of running effective advertising campaigns on social media and retail platforms.  The ideal candidate will have experience running and executing online ads for a book publisher on sites like Google, Facebook, TikTok, Amazon, and others.

In this role, you will develop and implement online marketing campaigns that generate consumer demand and improve print and ebook sales performance. You will develop and execute strategies to engage consumers through online and digital channels. As the Marketing Manager, you will work closely with Ingram’s book publishing clients on title selection and marketing strategy, aligning content with audiences to run campaigns that meet key performance indicators on reach, cost, and revenue. Finally, you’ll coordinate marketing efforts among in-house marketing staff, agency partners, and freelancers to execute ROI-positive digital advertising campaigns.

Do you have experience working with publishers?  Have a passion for helping publishers to be successful?

At Ingram, our publisher-facing business offers more than just traditional wholesale services.   It offers fully integrated and relevant solutions for client publishers.   Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram’s business helps publishers discover more ways to reach and sell content in the global marketplace.  Headquartered in the Nashville area, with offices in New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the success of our clients. 

The world is reading, and our goal is to connect as many people with the content they want, simply. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of a business that is evolving and expanding, we can’t wait to meet you!

Required Qualifications:

• Bachelor’s degree or year for year directly related experience
• 5 years’ experience in digital marketing and online advertising, either in book publishing or in an agency environment.

Preferred Skills:

• Book/publishing industry experience
• Experience with search and social media advertising (Google, Facebook, others)
• Experience with retail advertising (Amazon)
• Experience advertising for a book publisher

Key Responsibilities:

• Executes and manages advertising campaigns in leading search, social, and retail advertising channels (including Facebook, Amazon, and Google among others).
• Develops and leverages deep audience insights to ensure optimal ad targeting and creative development.
• Develops and implements content to support marketing plans and campaigns.
• Uses internal and external tools to launch, analyze, and optimize cross-channel advertising.
• Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization.
• Routinely analyzes advertising and sales performance in order to achieve ROI goals and inform strategy.
• Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions (including overseeing regular reporting to distribution publishers and Ingram management).
• Excels at project management and running several campaigns simultaneously.
• Manages relationships and communications with external agency partners.
• Works across business units to ensure that efforts are driving sales in an ROI- positive way.
• Monitor trends on best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces.
• Evaluates new opportunities and technologies while proactively researching issues and formulating solutions.
• Ensures consistency in company positioning and representation of the brand on social networking sites.
• Monitors competitive activity and make recommendations.

Hiring Salary Range: $82,842k – $117,589k.  This range represents the anticipated low and high end of the salary for this position and will be determined by factors including but not limited to: applicant’s education, experience, knowledge, skills, and abilities, geographic location as well as internal equity and alignment with market data.

Additional Information

Perks/Benefits:

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
  • 15 vacation days & 12 sick days accrued annually and 3 personal days
  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
• Avid reader?
  • Discounted offers to self-publish with IngramSpark®!
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
  • Company match program for United Way donations
  • Volunteer opportunities and in-kind drives for non-profits throughout the year
• Casual Dress Code

The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd. 

Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EEO/AA Employer/Vet/Disabled
• We participate in EVerify.
• EEO Poster in English 
• EEO Poster in Spanish