What are the responsibilities and job description for the Senior Manager Analytics position at Inizio Partners?
Role and Responsibilities :
- Primary day-to-day client contacts and often interact with C-level executives.
- Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data / IT teams to resolve issues
- Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions
- Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
- Leads project teams of 3-6 consultants or more, and / or Team Lead and Analysts in all aspects of project execution
- Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)
- Manages team members, including definition of objectives, oversight of execution and evaluation of performance
- Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients success
- Manages communication between senior leadership team and clients to update project progress and solicit feedback on project deliverables
- 6 years of experience comprising analytics service delivery, consulting, solution design and client management
- Preferred experience in marketing analytics in banking industry in the following fields :
- Experience running analytics for search engine marketing, paid social, search engine optimization, A / B testing, website traffic, funnel conversion, marketing attribution and customer behavior
- Technical proficiency in tools like Google Analytics, optimizely, tableau, heap, SQL
- Demonstrable leadership ability, superior problem solving and people management skills
- Excellent communication, presentation and story building skills in a consulting setup
- Masters degree in economics, mathematics, computer science / engineering, operations research or related analytics areas; candidates with BA / BS degrees in the same fields from the top tier academic institutions are also welcome to apply
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