What are the responsibilities and job description for the Marketing Assistant position at Integrity Marketing Group?
About Ritter Insurance Marketing
Ritter Insurance Marketing is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market. Based in Harrisburg, Pennsylvania, Ritter has satellite offices in New York, Nebraska, Idaho, Arizona, Florida, Maryland, North Carolina and Ohio. More than 280 full-time Ritter employees support the business of over 15,000 independent insurance agents in all 50 states. Its proprietary software development and agent service departments develop and market leading business solutions for insurance agents.
Job Summary
The Marketing Assistant will play a crucial role in organizing campaigns and developing marketing strategies. The role is integral to the smooth operation of the Marketing department, the attainment of its goals, and the long-term growth of the company.
Primary Responsibilities
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
Support marketing department leadership in organizing various projects.
Conduct market research and analyze consumer rating reports/questionnaires.
Collaborate with both Project Coordinator and Reporting Coordinator to assist with any administrative tasks they might need.
Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.
Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
Communicate directly with agents, print vendors, and encourage trusting relationships as needed.
Maintain campaign flow by ensuring all projects are progressing timely to meet all deadlines, meeting and/or following up with any member of the staff to maintain the flow of the campaign, and notifying the Project Coordinator of any lulls in progress or potential issues with campaign flow.
Assist with coordinating marketing lists for each campaign, which includes pulling the list through Acoustic or requesting the proper lists from the Database Administrator(s), cleaning the list(s) properly, and delivering the list accordingly.
Assume responsibility for miscellaneous duties as assigned by supervisor.
Primary Skills & Requirements
Education/Certification: BS/BA in Marketing, Business, or related field.
Required Knowledge: Knowledge of Marketing and Creative Team operations and procedures. Basic understanding of insurance and agent relationship. Thorough understanding of the creative process, including internal and carrier approval processes. Good understanding of office management and marketing principles. Good knowledge of market research techniques and databases. Excellent knowledge of MS Office, marketing computer software, and online applications (CRM tools, Online analytics, Google Adwords, etc.).
Experience Required: No experience necessary. Abilities generally acquired on the job in 6 months.
Skills and Abilities: Good communication skills, good computer and typing skills, team player, ability to operate related computer applications and other business equipment including email, copy machine, scanner, fax machine, and telephone. Well-organized with a customer-oriented approach. Exquisite communication and people skills.
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.