What are the responsibilities and job description for the Content Marketing Manager Job at Intelligent Medical Objects in Chicago position at Intelligent Medical Objects?
Qualifications
Bachelor's degree in Journalism, Communications / Marketing or English
4 years of B2B content marketing, writing / editing experience. Writing experience in artificial intelligence (AI) and health IT industries highly preferred
Outstanding writing and storytelling skills and a portfolio of published examples
Exceptional attention to detail, grammar, quality, accuracy, and consistency
Experience working with multiple clients and internal stakeholders
Proven experience creating content across multiple media - optimized for SEO and crafted to drive interest and conversions
Strong critical thinking, problem solving, and organizational skills
Ability to work with SMEs, sales, and product stakeholders successfully and respectfully
Aptitude for streamlining complex, collaborative workflows and a genuine interest in improving processes
Ability to integrate feedback skillfully and gracefully from multiple sources
Understanding of general on-page SEO concepts (off-page and technical knowledge a plus)
Proficient in use of tech tools to optimize and analyze content for search (ie. SEMrush, Google Analytics 4, ChatGPT, MOZ, CrazyEgg)
Responsibilities
Reporting to the VP of Brand and Content, the Content Marketing Manager will be an essential part of the marketing team, working with colleagues across the organization to create interesting, engaging and informative content in a variety of formats
Always on the lookout for new ideas and creative ways to tackle technical and medical topics, the candidate has a gift for storytelling and a relentless drive to learn
The Content Marketing Manager brings healthcare / tech writing and marketing experience to the role, along with the ability to learn and adopt new technologies to improve content marketing workflows
He / she will bring IMO's editorial calendar to life, collaborating with internal SMEs and the larger marketing team to develop blogs and other materials that drive interest in our evolving health tech / AI brand and software solutions
Help build and promote the IMO brand through strong storytelling
Write compelling, persuasive content to support all marketing communication objectives
Manage IMO's content creation process from ideation to development to distribution
Create high-quality marketing copy for multiple media types, including the IMO website, social, video, ads, and email
Work with SMEs (internal and, when appropriate, external) to create and carefully edit thought leadership content, including but not limited to blog posts, whitepapers, video scripts, and case studies
Steer all aspects of the IMO blog from scheduling and content curation to cultivating writers and driving subscriptions
Provide thoughtful creative direction to graphic design team to help tell our stories visually
Develop and deliver a consistent brand voice and monitor compliance to content style guidelines
Manage and prioritize multiple parallel work streams to meet established timelines and project goals
Provide oversight and editorial review of content provided by internal and external stakeholders
Partner with the Sr. Campaign Manager to develop compelling, creative content for integrated marketing campaigns that drive lead generation
Examine data and analytics to continue to improve and optimize content for SEO
Conduct keyword research and analyze and present findings for collaborative content strategy development
Keep a pulse on the job market with advanced job matching technology.
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