What are the responsibilities and job description for the SEO & Organic Marketing Lead position at IRA Financial?
Job Overview
IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI-powered discovery platforms.
This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients.
Job Structure Details
IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI-powered discovery platforms.
This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients.
Job Structure Details
- On-Site, Sioux Falls, SD
- Full Time, Monday-Friday
- Exempt/Salary
- Health, Dental, Vision Insurance
- 401(k) Employer Contribution of 4%
- Health Savings Account (H.S.A.) Employer Contribution
- Paid Time Off and Volunteer Time Off
- Parental Leave
- Catered lunch every Monday
- Monthly 15-minute massage
- Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
- Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
- Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
- Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
- Create, edit, and optimize blog content to drive rankings, engagement, and conversions
- Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
- Own organic traffic performance, rankings, conversions, and attribution reporting
- Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
- Identify and execute link-building and digital PR opportunities to strengthen domain authority
- Optimize existing content through audits, refreshes, and consolidation to maximize organic performance
- Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals
- Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)
- 8 years of hands-on SEO experience with a proven track record of driving organic growth and conversions
- Deep expertise in technical SEO, content SEO, and on-page optimization
- Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content
- Experience building and executing content strategies at scale, particularly blogs and educational content
- Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
- Experience in financial services, fintech, or other regulated industries strongly preferred
- Ability to translate complex financial topics into clear, authoritative, and search-optimized content
- Experience optimizing content for featured snippets, knowledge panels, and AI search results
- Familiarity with CMS platforms (WordPress or similar)