Product Marketing Manager (Aerospace)

JAE ELECTRONICS, INC.

JOB TITLE: Product Marketing Manager (Aerospace)                                 DEPARTMENT:  Sales & Marketing

REPORTS TO: Director, Business Development & Engineering               SUPERVISES:  Sales Representatives

POSITION TYPE: Exempt                                                                                   

GENERAL POSITION SUMMARY:

The Product Marketing Manager will be responsible for leading new business initiatives to expand the Aerospace Division of JAE into markets outside of the downhole oil & gas industry.  This individual will be responsible for identifying markets and applications for the Aerospace Division’s products, marketing the Aerospace Division’s non-oil products, managing and supporting multiple teams of sales representatives, and directly engaging with new and existing customers.   This individual should have a record of success in expanding company objectives and exceeding business goals, excellent presentation and communication skills, and should have experience in “greenfield” business development (not just maintaining existing accounts).

This individual should have a solid understanding of and be able to effectively interface with customers and internal stakeholders on the following topics:

1. Basic principles and construction of accelerometers, gyroscopes, and IMUs
2. Motion sensor applications (navigation, vibration control, seismic sensing, etc.)
3. Market analysis (understanding product requirements, market trends, estimating market size, understanding competition in the market, etc.)
4. Product marketing (creating marketing materials, social media promotions, digital advertising, trade show preparation, etc.)

The Product Marketing Manager must be able to effectively communicate with people from a wide variety of backgrounds, technical skill levels, and cultures.  They must be able to gather information from multiple sources, effectively relay technical information, and work with both engineers and procurement professionals to address their needs.  They must also be driven to seek out opportunities and leads in often obscure and niche markets.   

MAJOR ACCOUNTABILITIES:

1. Develop new business opportunities with key accounts.
2. Manage multiple teams of commission-based sales representatives
3. Identify new markets and applications for the Aerospace Division’s products
4. Actively manage the marketing of the Aerospace Division’s non-oil and gas products
5. Perform short, mid, and long term business planning and forecasting
6. Provide recommendations to and coordinate with JAE leadership and Engineering about market trends and new product opportunities
7. Travel to customer locations and to Japan, as needed, for training, meetings, etc.
8. Participate in industry trade association meetings and committees as deemed necessary by the JAE management.
9. Represent JAE at various industry trade shows.

DUTIES AND RESPONSIBILITIES                                                         PERCENT

Development of new business opportunities                                                        35

Support of sales representatives                                                                        35

Identification of new markets and applications                                                     15

Marketing of the company and products                                                              10

Establishing and maintaining short, mid, and long term plans/forecasts                   5

CORE COMPETENCIES:

1. New business development (finding and cultivating leads)
2. Technical product knowledge
3. Presentation skills
4. Communication skills
5. Client management
6. Sales rep. management
7. Time management skills

QUALIFICATION REQUIREMENTS:

Education: Bachelor’s Degree in Science/Engineering, Business or Marketing are acceptable; Electronic Engineering major is preferred

Experience:  

• Minimum 5 years of experience in business development for technical products (preferably in an Aerospace or motion sensing field) preferred.  
• Japanese language knowledge preferred.

BUSINESS TRAVEL

This position will require regional travel and some international travel.  Travel may be required up to 30% of the time.

PHYSICAL DEMAND:

This position requires lifting up to 25 pounds occasionally.