Social Media Manager

About the Company

About the Role

This position requires a highly creative, detail-driven individual with a passion for content creation, videography, editing, and modern AI-powered content workflows. The successful candidate will have a strong portfolio showcasing video production, motion graphics, and editing, and must consistently apply independent creative discretion and decision-making specifically to build, protect, and evolve the brand image. Creative discretion in this role is not “personal style”—it is brand development, executed through on-brand storytelling, visual language, tone, and consistent publishing within the brand’s established realm.

Responsibilities

• AI-Enabled Content Creation, Automation & Scheduling (Required)
• Learn and use AI tools responsibly to accelerate ideation, scripting, caption drafting, hook creation, title options, repurposing long-form into short-form, and platform versioning—while applying creative discretion to ensure outputs stay within the brand realm.
• Support content automation workflows, including batch creation and scheduling systems (e.g., Vista Social, ManyChat, Airtable-driven workflows, or similar tools used by the practice).
• Maintain strict brand voice and compliance standards when using AI; all AI-assisted content must be reviewed, edited, and approved before publishing.
• Build repeatable pipelines and templates that increase output without sacrificing brand quality.
• Community Management, DMs, and Reputation Support (Monitoring Brand Voice Required)
• Monitor DMs, comments, and platform inboxes in a timely manner.
• Respond appropriately using a consistent concierge-level brand voice; route clinical questions and sensitive issues to the appropriate team member.
• Support online reputation management through review monitoring and professional response workflows across key platforms (Instagram, TikTok, YouTube, Yelp, RealSelf, Google Business, LinkedIn, etc.).

Qualifications

• Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator); Photoshop preferred.
• Strong knowledge of video production techniques (camera operation, lighting, sound).
• Photography and photo editing experience strongly preferred.
• Comfortable learning and using AI tools for content creation, repurposing, and scheduling/automation.
• Strong interpersonal skills and comfort working in a patient-facing environment with professionalism, empathy, and discretion.
• Ability to work independently, make decisions, and meet deadlines in a fast-paced clinical environment.
• Excellent attention to detail, organization, and follow-through.
• Strong communication skills to collaborate with team members and patients.

Required Skills

• Editing, Posting, and Platform Management (Light-to-Full Editing Quality Control)
• Perform light-to-moderate editing for social media (and scale to advanced editing as needed): trims, captions, title cards, basic sound, pacing, cover frames, and resizing.
• Create posts, stories, and short-form edits that reinforce brand positioning and trust.
• Monitor posts after publishing for accuracy, engagement, and required follow-through; correct issues quickly.
• Ensure all content is reviewed for quality, brand consistency, and compliance before posting.

Lead Nurturing & Conversion Support (Business Growth)

• Nurture incoming leads from social platforms and inbound channels with the goal of converting qualified leads into consultations.
• Use discretion to tailor responses and follow-up sequences to keep leads warm and moving forward while aligning with SOPs.
• Gather basic intake information and route appropriately into scheduling/consult workflows; document in Airtable/CRM as required.
• Escalate clinical questions while maintaining a premium patient experience and momentum.