Digital/Social Media Coordinator

This individual will work with our Digital Manager and the PR account teams to execute strategic goals for clients' social media profiles for 8-10 clients. This person’s primary role is to serve as the day-to-day client contact, bring creative campaigns to the Digital Manager to drive strategy, as well as draft the copy in the client voice and tone. This person will work alongside a Digital Admin, who will assist on their accounts to create the content as well as do the initial reporting and daily management for a majority of the accounts. 

This individual should have 2-3 years of agency social media experience.

Job Responsibilities: 

• Serve as the day-to-day account lead for 8-10 accounts
• Strategically align content with clients' goals with creative ideas, strong copywriting in the clients' voice, etc.
• Ability to read analytics and apply strategies to meet analytic goals
• Ability to project manage a content shoot to capture video and photography
• Content creation for both photography as well as reels (this will still be required from time to time)

As a Coordinator, this individual will be expected to fulfill the Admin requirements of a Digital Admin on 3 accounts, but their primary role will be in: client services, copywriting, and strategic ideation. 

Client Services: As the client lead, you will be expected to be checking in with the client on a frequent basis, such as:

• Sending over weekly content for approval
• Sharing wins of posts as well as communicate any concerns
• Asking about the success of campaigns, contests, etc. 
• Sending over monthly mapping emails, explaining our strategy and thought process
• Sending monthly reports and recaps about analytics to the client 
• Leading client agenda meetings and presenting ideas 
• Leading client content shoots as a project manager 

Strategic Content Creation: 

• With assistance from Digital Admins, Digital Coordinators' primarily roles will be to develop strategic copy and ideation for 8-10 accounts across platforms (platform execution dependent on the client - Facebook, Instagram and sometimes Twitter or TikTok)
• Monthly Mapping to align the below is completed by mid-month of the month prior This requires:
• Acute understanding of client content buckets, key messages, and voice
• Development of creative copy that engages audiences with a strong CTA and aligns with the brand’s voice
• Insights & direction to DA on content (video, photos, etc.) that will be engaging, creative and impactful 
• Execution of growth strategies (creative storytelling, trends, creative contests, etc.) in monthly mapping
• Digital Coordinators will also assist with the initial drafting of creative for social ad needs in the following ways: 
• Propose the objectives and spend for monthly ads for Digital Manager to approve
• Draft the copy around approved ad strategies and build out objectives and spend for Digital Manager to approve and launch on the 1st of the month. 
• You will be responsible for the initial mapping of shot list for monthly shoots after content shoots and pulling suggested visuals to capture on-site with a photographer or the content team 

Job Requirements: 

• Ability to lead by example of upholding Jasper Paul’s culture and protocols
• Ability to prioritize and handle multiple projects at one time.
• The candidate must be strategic, organized, and demonstrate clear communication skills with both clients and internal teams
• Curious learner to share industry insights with your team. 
• We listen to feedback both from managers and team and take feedback as a gift and implement. 
• Strong presentation skills. We lead by example here in positive, engaging communication with clients.
• Extremely detail-oriented and organized. 
• Strong time management skills to meet content deadlines.
• Professional always both inside and outside of the office. 
• Lead with positivity, humility, and respect. 
• Thrives in a fast-paced environment - thriving does not mean hustling and then burning out; it’s focusing on the right things and finding the proper boundaries to get work done as efficiently as possible. 
• We are the stewards of our own success. 
• Connector & look for opportunities to network and elevate JP and our clients on a local, regional and national level. 
• Not only growth, but result-oriented mindset. We know what clients care about most. 
• Reliable. Our team can depend on us for guidance and support.
• Self-motivated. We do not need to be told what to do, and we get things done. 
• Team player. We know how to work with our differences as individuals to operate as a highly proficient team. 
• Adaptability (grace under pressure, stress management, and ability to adapt to work environment)
• Have a strong interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.
• Knowledge of social media best practices
• Desire to be integrated within client brands to capture their tone, culture, voice and more