What are the responsibilities and job description for the Mid-Level Product Marketing Manager position at Jobright.ai?
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Job Summary:
RecordPoint is a fast-growing data and information lifecycle management SaaS company that aims to give highly-regulated organizations a competitive edge through innovative technology. The Product Marketing Manager will be responsible for developing go-to-market strategies, product messaging, and collaborating with various teams to ensure successful product launches and customer engagement.
Responsibilities:
• Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.
• Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements.
• Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better.
• Conducting competitive analysis to highlight differentiators and maintain comparison tools.
• Interviewing customers and prospects to understand their complete workflows and pain points.
• Building and maintaining detailed audience personas based on research and behavioral insights.
• Planning and executing product launches that address specific market needs and align with company goals.
• Working with the Product team to define and refine pricing and packaging based on audience segments and value perception.
• Creating sales enablement content that supports the buying process and highlights product fit.
• Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.
Qualifications:
Required:
• Direct product marketing experience with a track record of driving growth in technology companies.
• Ability to effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive.
• Proven ability to influence these cross-functional teams without formal authority.
• Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting.
• Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively.
• Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews.
• Strong understanding of effective GTM strategies and a solid foundation in product marketing fundamentals.
• Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities.
• Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
Company:
Giving highly-regulated organizations a competitive edge with safer, more secure, better managed data Founded in 2007, the company is headquartered in Bellevue, Washington, USA, with a team of 51-200 employees. The company is currently Growth Stage. RecordPoint has a track record of offering H1B sponsorships.
