Product Marketing Manager – Anaplan AI, Mid-Level

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Job Summary:

Anaplan is a leading company focused on optimizing business decision-making through AI-infused scenario planning and analysis. They are looking for a Senior Product Marketing Manager to define and execute the go-to-market strategy for Anaplan Intelligence, specifically in applying AI to Enterprise Business Planning processes.

Responsibilities:

• Own and drive product marketing strategy for Anaplan Intelligence, helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way.

• Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers.

• Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI — bringing market, customer, and competitive insights that shape innovation priorities.

• Evangelize Anaplan Intelligence externally, representing Anaplan at industry conferences, webinars, and customer forums – working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce.

• Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan’s AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports.

• Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors.

• Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning.

• Track AI industry trends, analyst assessments, and competitive moves - and turn these insights into clear, actionable recommendations for GTM and product teams.

Qualifications:

Required:

• 4 years of enterprise B2B SaaS product marketing experience, with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.

• Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear, differentiated messaging and customer-centric value propositions.

• Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly.

• Proven track record contributing to AI product strategy and roadmap discussions, using customer, market, and competitive insights to influence innovation priorities.

• Comfortable and credible evangelizing AI solutions externally - presenting at conferences, webinars, analyst briefings, and customer forums.

• Experience working with industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception.

• Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution.

• Skilled in cross-functional collaboration — partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment.

• Excellent written and verbal communication skills for engaging both technical and business audiences.

Preferred:

• Bachelor’s degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus.

• Familiarity with planning platforms like Anaplan or similar technologies.

• Understanding of Enterprise Business Planning, including how artificial intelligence is transforming decision-making across finance, supply chain, sales, and workforce/HR planning.

• Experience shaping or contributing to AI category leadership narratives in collaboration with industry analysts, AR/PR teams, and external thought leadership channels.

• Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions.

• Familiarity with key competitors in enterprise business planning, and how Anaplan can differentiate its AI capabilities in the market.

• Ability to write, speak, and present about AI’s role in enterprise productivity, decision excellence, and planning transformation in a way that resonates with both technical and business audiences.

• Passion for AI innovation and for helping shape how artificial intelligence drives the future of enterprise business planning.

Company:

Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling. Founded in 2006, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Anaplan has a track record of offering H1B sponsorships.