Senior Analyst, Data and Analysis

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Job Summary:

Digitas North America is a leading Networked Experience Agency that leverages data-driven insights to fuel strategic growth for clients. They are seeking a Senior Analyst in Data & Analysis to analyze large data sets, provide recommendations, and communicate strategic ideas to clients in order to drive successful marketing efforts.

Responsibilities:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients

• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts

• Communicating with clients regularly on scheduled deliverables and ad-hoc requests

• Collaborating with internal teams and external partners to drive success for client’s business goals

Qualifications:

Required:

• 3-5 years of experience in analytics or strategy

• A four-year college degree

• Passion for digital marketing and emerging trends in the digital landscape

• Experience communicating with internal and external stakeholders at a variety of levels

• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau

• Comfortable in a fast-paced and deadline-driven environment

Preferred:

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Company:

Digitas North America is the Connected Marketing Agency that provides digital media, and creative development. Founded in 2006, the company is headquartered in Mumbai, Maharashtra, IND, with a team of 1001-5000 employees. The company is currently Late Stage.