Senior Data Analyst

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Job Summary:

First Fed is a local community bank recognized for its commitment to community service and workplace excellence. The Senior Data Analyst will leverage data and analytical techniques to understand customer behavior and drive business growth by collaborating with cross-functional teams to provide actionable insights.

Responsibilities:

• Use analytics techniques to segment the customer base and develop strategies for each segment.

• Develop personas to support targeted marketing and product development strategies.

• Utilize customer data to segment customers into groups based on behaviors and preferences.

• Identify cross-sell and up-sell opportunities through customer behavior analysis.

• Partner with marketing, product and customer service teams to optimize customer experience.

• Analyze customer data from various sources to derive insights and trends on customer behavior and preferences.

• Provide data-driven recommendations to improve product offerings and marketing campaigns.

• Develop dashboards, reports and presentations to communicate key insights to leadership

• Analyze data to derive insights and trends on customer behavior and preferences.

• Apply statistical techniques to predict customer behavior, such as churn, lifetime value and cross selling opportunities.

• Provide data-driven recommendations to improve product offerings and marketing campaigns.

• Stay abreast of industry trends, emerging technologies, and data analytics tools. Continuously look for innovative ways to apply data-driven insights to business challenges.

• Evaluate the effectiveness of marketing campaigns and use findings to help optimize future campaigns.

• Collect and analyze customer feedback from surveys, social media and other sources. Use insights to recommend improvements to products, and marketing and customer experience.

• Define, track, and report on key performance indicators (KPIs) related to customer satisfaction, engagement and profitability.

Qualifications:

Required:

• Bachelor’s degree in Business, Economics, Mathematics, Statistics, Data Science, or a related field required.

• Minimum of 8 years of hands-on experience in customer analytics or data science, within the banking or broader financial services industry, with a proven track record of influencing customer engagement, retention, and product adoption strategies.

• Extensive experience with data querying and manipulation tools (e.g., SQL, Excel, Python, R, SAS), especially in the context of customer segmentation, channel performance, and lifecycle analytics in regulated environments.

• Demonstrated expertise in data visualization and business intelligence (e.g. Tableau, Power BI, Cognos or similar platforms) to deliver actionable insights to business stakeholders.

• Proficient with cloud-based data platforms and databases (e.g. Snowflake, Azure, AWS), including integration of banking customer data across structured and unstructured sources.

• Experience with CRM platforms (specifically Salesforce and Hubspot) and customer data platforms (CDPs) to drive personalized customer experiences, marketing campaign effectiveness, and cross-sell strategies.

• Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.

• Strong attention to detail and ability to work with large, complex datasets including transactional, behavioral, and engagement data from multiple banking channels.

Preferred:

• A Master’s degree or certifications in advanced analytics, financial analytics, or customer data platforms (e.g., CDP, CRM analytics) is preferred.

• Experience developing or applying machine learning models or AI-driven customer analytics tools (e.g., churn prediction, next-best-offer, credit risk models) in a banking environment.

• Familiarity with banking products and services, including savings accounts, loans, mortgages, credit cards, and digital banking platforms.

Company:

First Fed is a local community bank on an exciting growth trajectory with 16 locations in 5 counties across Washington. Founded in 1923, the company is headquartered in Port Angeles, Washington, USA, with a team of 201-500 employees. The company is currently Growth Stage.