What are the responsibilities and job description for the Senior Product Marketing Manager position at Jobright.ai?
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Job Summary:
AfterShip is a Great Place to Work Certified company focused on transforming the global eCommerce landscape. They are seeking a Senior Product Marketing Manager to drive innovative marketing strategies and lead go-to-market efforts, leveraging expertise in SaaS and eCommerce to enhance product positioning and sales enablement.
Responsibilities:
• Develop an in-depth technical understanding of AfterShip’s products and features, acting as a subject matter expert cross-functionally.
• Collaborate cross-functionally on the creation of high-quality product collateral including sales decks, product use cases, solution briefs, messaging guides, case studies, web content, blog posts, and other assets to maximize the effectiveness and diversified use of our products in the market.
• Drive GTM strategies and cross-functional coordination to facilitate rapid and successful product and solution launches, positioning and sales enablement materials.
• Stay on top of the industry trends, new technology, competitor dynamics and ecommerce best practices to provide insights on GTM plans and enhance product messaging.
• Fuel our marketing engine and generate revenue demand with impactful, data driven product positioning, messaging and thought leadership.
• Leverage a variety of data feedback loops to plan and execute user research programs and complete user journeys to distill insights and refine our profile target personas.
• Additional responsibilities and duties as required.
Qualifications:
Required:
• 4 years of B2B product marketing experience
• 2 years of proven and demonstrable experience in industry solution GTM and product launches
• Bachelor’s Degree in business or technical discipline, or equivalent years’ experience
• Prior experience working within a high-growth SaaS company is required
• Experience in sales enablement and asset creation in eCommerce industry is required
• Enthusiastic spokesperson/product marketing ambassador with exceptional communication and interpersonal skills
• Ability to effectively create compelling written content
• Analytical mindset with the ability to gather and analyze market data for informed decision-making
• Capable of working proactively and independently, as well as collaboratively
• Experience in global cross-functional collaboration to drive key initiatives, with the ability to handle multiple projects at the same time
• Capable of cultivating an in-depth understanding of complex technical products, then simplifying and packaging them for a variety of personas and markets
Preferred:
• MBA or equivalent experience
• Experience in AI is strongly preferred
Company:
We help e-commerce businesses grow and make buying and selling accessible to everyone, everywhere. Founded in 2012, the company is headquartered in Singapore, Central Region, SGP, with a team of 201-500 employees. The company is currently Growth Stage.
