Creative Marketing Senior Associate- Asset Management

This role is part of a centralized creative team supporting the Asset Management line of business at a global scale. This team will work with different partners to initiate the creative strategy.

As a Creative Marketing Senior Associate within Asset Management, you will develop and execute content plans for inclusive, usable product experiences and play a pivotal role in shaping customer experiences through content. You will lead important initiatives and solutions to complex problems and collaborate with cross-functional teams. You will leverage your expertise in content design and content architecture, providing guidance and direction in the narrative structure of products and services.

Job responsibilities:

• Develop and implement content design strategies for multiple components of a product or a series of small products, ensuring alignment with business requirements and user experience goals.
• Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable.
• Use content models and taxonomies to design, structure, and organize digital content to effectively guide customers through the experience and simplify complex technical concepts.
• Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services.
• Champion inclusive language for a diverse audience, ensuring seamless, positive interactions throughout the customer journey.

Required qualifications, capabilities, and skills:

• 5 years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms.
• Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites.
• Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices.
• Extensive experience facilitating workshops for product and experience design, creating compelling content journeys.
• Advanced technical literacy and deep understanding of content platforms and their impact on user experience.

Preferred qualifications, capabilities, and skills:

• Experience in Asset Management or another highly regulated organization.