What are the responsibilities and job description for the Director of Global B2B Marketing position at Keeper Security, Inc.?
Keeper Security is hiring an experienced Director of Global B2B Marketing to spearhead and manage marketing strategies, campaigns and a team of world-class marketers. This is a 100% remote position with an opportunity to work a hybrid schedule for candidates based in the Chicago, IL metro area. Periodic domestic and international travel (to amazing places) will be required.
Keeper's cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and drive demand for our business product offerings.
About Keeper
Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.
About The Role
The Director of B2B Marketing will report to the Vice President of Global Marketing and lead a global team of high-performing marketers responsible for B2B inbound and outbound demand generation across North America, EMEA and APAC.
Responsibilities
Classification: Exempt
Keeper's cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and drive demand for our business product offerings.
About Keeper
Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.
About The Role
The Director of B2B Marketing will report to the Vice President of Global Marketing and lead a global team of high-performing marketers responsible for B2B inbound and outbound demand generation across North America, EMEA and APAC.
Responsibilities
- Develop and execute commercial and public sector B2B marketing strategies to drive inbound demand generation, pipeline growth and revenue across all regions and GTM segments
- Develop and effectuate a world-class, outbound, lead generation strategy, process and BDR team in partnership with Keeper's CRO and advisors
- Oversee the development and optimization of B2B marketing campaigns across various channels, including digital, events, content marketing and account-based marketing (ABM)
- Partner with the channel marketing and channel sales teams to accelerate partner-led growth
- Develop and execute go-to-market plans for new business features and product offerings
- Collaborate with sales leadership to develop and continuously refine lead generation strategies across all regions and GTM segments
- Lead localization initiatives to ensure our marketing campaigns resonate globally
- Oversee lead nurturing initiatives to foster renewed interest and facilitate reconversions
- Lead and manage a global team of marketers and foster a culture of innovation and continuous improvement
- Manage budget allocation and planning to ensure optimal use of resources and investment
- Provide regular performance updates and reports to senior leadership, highlighting KPIs, key achievements and opportunities
- 8 years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth; SaaS experience is required
- 5 years of experience leading and managing results-oriented, high-performing global marketing teams
- Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
- Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
- Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
- Deep understanding of B2B marketing metrics with the ability to track and analyze performance
- Effective at driving complex multi-stakeholder processes and cross-team programs
- Ability to build cross-functional relationships, influence and collaborate at all organizational levels
- Outstanding verbal and written communication skills for a global audience
- Ability to travel for meetings, events and conferences
- Bachelor's or Master's degree in Marketing, Business Administration, or related field
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
Classification: Exempt