What are the responsibilities and job description for the Digital Marketing Specialist position at King Media?
King Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a fulltime digital marketing specialist to add value to our vibrant team. If you are passionate about developing and executing innovative solutions, adept at managing multiple projects at one time, and looking for an agency where you can build a career, consider joining our growing team!
This is a full-time in-person position for our East Lansing office.
Key Responsibilities:
Each day is different, but typical responsibilities for this position include:
- Accurately set-up, manage, and monitor campaigns on a variety of platforms such as Facebook, Snapchat, and Demand-Side Platforms (DSP).
- Continually supervise paid media campaigns to ensure performance is in alignment with plan target and campaign budgets.
- Identify areas of improvement and implement strategies to optimize results.
- Proof copy and creative for accuracy effectively and efficiently.
- Develop comprehensive digital campaign strategies for clients, ensuring alignment with their goals, budget and target audience.
- Utilize management tools and analytics platforms to track campaign performance, generate insightful reports, and make data-driven recommendations for optimization.
- Stay informed about emerging social media platforms, tools, and trends, and explore opportunities for their integration into clients' campaigns.
- Collaborate with internal teams, including graphic designers, copywriters, and web developers, to project manage the creation of impactful and visually appealing assets.
- Seek process improvements to increase effectiveness and efficiency.
- Undertake daily administrative tasks to ensure coordination of marketing activities.
- Develop high quality written content for websites, SEO, and social media.
Qualifications
To be successful, our Digital Marketing Specialist must possess the following:
- Minimum of two (2) years of related, successful experience in social/digital marketing.
- Strong knowledge of social media platforms, including but not limited to Facebook, Instagram, Snapchat, Google Ads, YouTube and Demand-Side Platforms (DSP).
- Creative problem solver with a drive to use critical thinking to evaluate the problem and identify potential solutions.
- Exceptional attention to detail, time management and organizational skills to manage multiple client accounts simultaneously.
- Strong computer and software skills.
- A friendly, professional demeanor and strong interpersonal communication skills.
- A genuine desire to contribute to the goals of King Media and our clients.
- Media buying experience (television, radio, print, outdoor, etc.) desired but not required.
What King Media Offers:
- Opportunity for Professional & Personal Growth
- M-F: 7:30am - 4:30pm
- Medical, Dental, Vision Insurance, and Profit Sharing
- Paid Holidays & PTO
- 401K
Interested candidates should send a cover letter and resume to:
Coleen King, President
coleen@kingmedianow.com
About King Media
Founded in 1999, King Media is a full-service marketing, advertising, public relations and digital media agency with clients across the country. Our work has garnered more than 140 national and international awards since 2015, and we were recently named the PRNEWS Boutique Firm of the Year. Learn more at KingMediaNow.com.