Multimedia Coordinator

Responsibilities:

• Video Production
  • Collaborate across departments to gather customer testimonials and create engaging video content.
  • Manage all aspects of video production, including pre-production planning, filming, and post-production editing.
  • Conduct pre-interviews to identify compelling customer stories and ensure narratives align with brand values.
  • Operate cameras, lighting, and audio equipment to produce high-quality videos, including b-roll footage.
  • Edit and enhance videos using tools like Adobe Premiere Pro, incorporating graphics, music, and other assets to align with brand standards.
  • Maintain organized project files and ensure timely delivery of completed videos.
  • Set up and operate cameras, lighting, and audio equipment to capture high-quality video footage.
• Photography
  • Capture high-quality images of staff, campuses, patients (with consent), and events that reflect the organization’s values and mission.
  • Coordinate photoshoots, including planning, equipment setup, and talent sourcing.
  • Edit, retouch, and manage photo assets to ensure visual consistency across marketing campaigns.
• Social Media & Advertising
  • Manage social media advertising campaigns, including budget allocation, audience targeting, ad creative development, and performance analysis.
  • Monitor social media trends, audience behaviors, and platform updates to optimize strategy and maximize results.
  • Collaborate with graphic designers, copywriters, and other team members to produce ad creatives.
  • Stay informed about relevant industry regulations and compliance guidelines related to paid advertising, ensuring all campaigns adhere to legal and ethical standards.
  • Knowledge and experience with social media retargeting ads, audiences and implementation.
  • Launch, monitor, and adjust social media ad campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
  • Track and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
  • Make data-driven decisions to improve campaign performance and achieve desired outcomes.
• Project and Consultant Management

  • Coordinate with consultants and external vendors on special projects, as needed.

  • Manage multiple projects simultaneously, prioritizing tasks and maintaining clear communication with stakeholders.

  • Ensure all deliverables meet deadlines and align with organizational goals.

• Other Responsibilities
  • Ensure all visuals, videos, and social media campaigns consistently reflect Vivie’s mission and values.
  • Maintain and expand the organization’s stock photo library.
  • Stay updated on social media trends and production techniques.
  • Ensure compliance with health care industry regulations, including privacy and consent standards.
  • Travel as needed for site visits, project meetings, and conferences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Film/Photography, or a related field.
• Minimum 5 years of experience in multimedia content creation and social media advertising.
• Proficiency in video editing software (e.g., Adobe Premiere Pro) and photo editing tools (e.g., Photoshop).
• Strong customer service and interpersonal skills, with the ability to build positive relationships.
• Excellent communication skills for working effectively with teams, customers, and consultants.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a keen eye for storytelling and visual aesthetics.
• Knowledge of social media advertising platforms and experience implementing retargeting campaigns.

Reports to: Director of Marketing