Digital Marketing Manager

Krimson Klover, a women’s premium apparel brand based in Boulder, CO is looking for a Digital Brand Marketing Manager to join our team of passionate outdoor enthusiasts who strive to bring performance, comfort, sustainability, and style to everyday adventures. As we expand, this new role will have an exciting opportunity to manage strategies and digital assets to elevate brand and support revenue growth across all channels - including wholesale, International, and e-commerce, with a heavy focus on direct-to-consumer and digital marketing to drive overall brand awareness.

The ideal candidate is digital-savvy and a proven manager with the ability to propose and implement strategies, manage projects, customize processes, execute campaigns, and analyze and report results. The position will be highly influential in sales/product forecasting, content, sales strategy, and revenue results of Krimson Klover’s e-comm selling channel. This Digital Brand Marketing Manager will report to the brand Founder and frequently collaborate with company leadership and cross-functional departments.

An integral part of our passionate and entrepreneurial team, this role will be the point person for Digital Agency partners. It will be essential to display a curious mindset and desire for continuous learning and improvement, effectively communicate brand story telling across departments and channels, have a collaborative work style, and flex to changing market dynamics. Demonstrated experience and results in direct-to-consumer e-commerce is required, experience within the specialty outdoor and ski industry and/or women’s apparel is a plus. Market awareness and ability to manage the seasonality of our industry/apparel will be applicable.

Responsibilities

• Know our brand and effectively bring it to life with creativity: deep understanding of KK brand values and who our consumer is. Ensure that each season our digital asset creation and utilization reflects our brand POV and strategy.

• Be highly involved in overall brand marketing strategy and budget that includes wholesale, International, and D2C e-commerce, with key emphasis and direct responsibility of e-comm and Digital channels

• Develop, manage, and own the execution of the annual marketing calendar

• Optimize the effectiveness of digital advertising, social media, website sales, customer engagement methods, channel costs, and financial results by conducting ongoing analysis and evaluation

• Engage in and support company-wide brand projects (sales meetings/events/ warehouse sales, etc.), communicating timelines and progress to leadership and ensuring team members are working at a sustainable capacity/workload

• Manage Freelancers/Contractors/Vendors inclusive of photography, web development, print collateral and fixture production, digital marketing, and other needs as required

• Project management of seasonal and campaign photoshoots for product, studio, and lifestyle photography needs

• Cultivate effective and transparent working relationships across the organization, ensuring open communication about project timelines, measurement of marketing performance, and financial investments

• Encourage brand culture and a collaborative mindset - work to provide opportunities for growth and ensure team is working efficiently and collaboratively

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field required

• Minimum 5 years of successful leadership experience building a multi-channel brand – experience with apparel a strong plus

• Proven track record of brand development including an emphasis on D2C e-commerce digital strategy experience

• Demonstrated project management experience, building marketing processes, and managing as well as executing campaigns

• Experience in recruiting and managing brand ambassadors, team athletes, and social media content contributors

• Tech-savvy with experience in: Shopify, Google Analytics, Sprout Social, Amazon Seller Central, DropBox, Microsoft Office, and marketing platforms including Klaviyo, Loop, and others

This role is a full-time position based in Boulder, Colorado with hybrid work hours in Krimson Klover offices (this role is not remote). Relocation is not provided.

The Perks

We believe our employees drive our success and our culture emphasizes work-life balance. Our base salary is one just one component of our competitive total rewards package that includes numerous additional benefits and perks.

·     Base salary range $85,000-95,000 annually based on experience.

Additional benefits (subject to policy changes):

·     Health coverage, including $200/month employer contribution towards enrollment in the Company’s medical plan (subject to Krimson Klover eligibility and plan rules)

·     Simple IRA plan participation with an employer contribution up to 3% match after plan eligibility and participation achieved

·     Paid time off (PTO) earned on an accrual basis starting at year 1 with 17 days accrued annually

·     10 annual company-paid holidays. Birthday holiday to be used during the week of birthday

·     Up to 3 paid days for community service per year

·     Hybrid work schedule

·     Summer Short-Day Fridays (when schedules and deadlines permit)

·     Dog-friendly office

·     Generous company product employee discount (30% off wholesale)

Interested in applying?

Please send your resume AND tell us why you are the best candidate for the position jobs@krimsonklover.com

About Krimson Klover: krimsonklover.com/

We value people and our team. Company culture is important to us. Things like hybrid working, volunteering, happy hours and a dog friendly office are just a few examples. Krimson Klover is a team of outdoor enthusiasts who endeavor to have fun while bringing to market stylish, comfortable, sustainably made apparel that supports our brand value to Live Boldly.