Digital Content Lead

Apply:  https://deseretmanagement.wd1.myworkdayjobs.com/BonSaltLake/job/SLC-Triad-Center/KSL-Digital-Content-Team-Lead--Full-time-_R7522

The Digital Content Team Lead oversees the day-to-day operations of the KSL TV and KSL NewsRadio websites. This role is critical in ensuring the delivery of visionary, high-quality, timely, and engaging digital content while optimizing user experience and driving audience growth.

Note: Work configurations are subject to change based on business needs and at the company's discretion.

• This hybrid position requires the employee to sometimes work at one of our company sites. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management. The employee will need to be on-site during the training period.

What You Will Do:

Primary job duties will include, but are not limited to:

• Content Management & SEO
• Manage and optimize website content, ensuring adherence to SEO best practices.
• Oversee breaking news updates, ensuring rapid and accurate publication.
• Coordinate homepage updates and category management to maximize user engagement.
• Enforce AP style and KSL style guidelines across all digital content.
• Analytics and Performance Optimization
• Conduct regular website and category analytics audits to inform content strategy.
• Analyze newsletter performance and implement improvements.
• Monitor push notification analytics and develop best practices for engagement.
• Track text message campaign performance and refine strategies.
• Content Planning and Production
• Oversee the production of all local stories
• Manage the flow of content on the website, ensuring that overnight and weekends are well planned for.
• Execute social media strategy and best practices
• Coordinate weekly website clean-up efforts to maintain content freshness.
• Oversee banner updates to ensure timely and relevant promotional content; this should happen in coordination with marketing and promotions.

Team Management & Workflow

• Manage the system for efficient content production and publication, tracking cross-platform collaboration.
• Assign and oversee tasks for the digital content team.
• Assist in scheduling
• Ensure smooth integration of digital content across all platforms.
• Manage members of the digital news team, including scheduling.

Quality Control and Innovation

• Implement and maintain high standards for digital content quality.
• Stay abreast of digital content trends and technologies to drive innovation.

Skills and Experience We Are Looking For:

• Bachelor's degree in journalism, communications, or a related field--or at least two years of professional experience working in a newsroom or editorial environment.
• Versatile in video and audio editing, with proficiency across multiple platforms and formats (e.g., Adobe Premiere, Audition, Final Cut Pro, OpusClip).
• Strong journalistic foundation with experience in storytelling, news writing, and editorial judgment.
• Comfortable juggling multiple digital duties in a fast-paced newsroom, such as breaking news, push alerts, and social posts.
• Proficiency and experience in social media management.
• Ability to work effectively in a team environment and independently, establishing effective communication and working relationships with colleagues and others.
• Proven ability to handle stress and meet tight deadlines, including working evenings, weekends, or extended hours as needed.
• Professional appearance and demeanor; able to project a pleasant, business-like presence in all interactions, whether in person, by phone, or via email.
• Computer literate, with working Excel, Word, and Adobe Acrobat knowledge.
• Strong self-motivation, organizational skills, and dependability.
• Ability to exercise sound judgment, understand and follow instructions with minimal supervision, and positively impact departmental productivity.