Product Marketing Specialist

Kuvare is a growth-oriented insurance platform that delivers diversified annuities, life insurance, and supplemental products to the middle-income and mass-affluent consumer segments through its acquisition-led growth strategy. Kuvare provides proven capabilities, strategic support, substantial resources, and patient capital to help insurance companies pursue and achieve sustainable growth opportunities. With its patient capital, Kuvare targets differentiated annuity and life insurance companies to bring into its family of brands.

Summary/Objective

As a Product Marketing Specialist, you’ll collaborate closely with product, sales, and marketing teams to develop and execute marketing strategies that drive awareness, adoption, and engagement of our life insurance and annuity products. Your role will involve translating product features into benefits, creating compelling messaging, and equipping our sales teams with effective tools and materials. This position requires a strategic mindset, creativity, and the ability to communicate complex information in a clear, customer-centric way.

Duties & Responsibilities

• Develop and implement marketing strategies for life insurance and annuity products that align with business goals and target customer needs.
• Collaborate with product management to understand product features, benefits, and competitive positioning.
• Craft compelling product messaging and positioning that differentiates our offerings in the market.
• Create, maintain, and update product collateral, sales tools, presentations, and other materials to support sales and client-facing teams.
• Conduct competitive analysis and stay current on industry trends to inform product positioning and marketing strategies.
• Partner with the digital marketing team to plan and execute campaigns, including content creation, social media, email, and webinars.
• Coordinate training sessions for sales teams on new products, value propositions, and key differentiators.
• Analyze campaign performance and metrics to evaluate effectiveness and optimize marketing strategies.
  
  

Knowledge & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3 years of experience in product marketing, preferably in the financial services or insurance industry.
• Strong understanding of life insurance and annuities products, with the ability to translate complex concepts into clear, customer-focused messaging.
  
  

Skills/Competencies

• Excellent written and verbal communication skills.
• Proficiency in digital marketing and analytics tools (e.g., Google Analytics, HubSpot, or similar).
• Strong project management skills, with the ability to handle multiple projects and deadlines.
• Collaborative and proactive, with a strategic and creative mindset.
  
  

Physical Demands

• Normal office working environment.
• Occasional evening and weekend hours to meet deadlines.
• Ability to sit for extended periods of time.
• Ability to type / perform data entry.
• Ability to read from a computer screen and paper reports.
• Express ideas and otherwise communicate with the spoken word.
• Travel may be required.
  
  

Kuvare company is an equal opportunity employer that makes hiring decisions based on merit, qualifications, and the business need. We are dedicated to a policy of nondiscrimination in employment on any basis including age, sex, color, race, creed, national origin, religious persuasion, marital status, political belief, or disability that does not prohibit performance of essential job functions. We encourage all qualified candidates to apply.

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