What are the responsibilities and job description for the Strategic Market Analyst position at La Macchia Group?
Description
Job Summary
We are seeking a highly motivated Market Insights Analyst to join our client's dynamic team. The ideal candidate will have a strategic mindset, a passion for data analysis, and an interest in geocoding and GIS for the long run. This role is perfect for someone who thrives in a fast-paced environment and is eager to contribute to the optimization of branch networks through detailed market analyses.
Ideal Candidate
Job Summary
We are seeking a highly motivated Market Insights Analyst to join our client's dynamic team. The ideal candidate will have a strategic mindset, a passion for data analysis, and an interest in geocoding and GIS for the long run. This role is perfect for someone who thrives in a fast-paced environment and is eager to contribute to the optimization of branch networks through detailed market analyses.
Ideal Candidate
- Effective communication and collaboration with a wide variety of personnel.
- Strong presentational and public speaking skills with the ability to present information logically are a plus.
- Ability to write reports, conduct business correspondence, and understand procedure manuals.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Note: Access to an on-site computer with ESRI Business Analyst software will be provided.
- Utilize Business Analyst software to create and finalize market analyses for clients.
- Collect and securely compile client data, including direct communication with clients to explain and obtain customer data.
- Analyze demographic and competitive client information using ESRI and other software.
- Identify opportunities to improve and streamline current processes.
- Act as a thought leader, identifying new opportunities to elevate the Insights team’s offerings.
- Collaborate with other internal teams to ensure findings and insights are shared to deliver the best solutions to clients.
- Conduct in-market fieldwork to evaluate current branch networks and potential new markets.
- Organize and input client survey information relevant to studies.
- Analyze client data to provide insights and recommendations for branch network optimization and future branch deployment.
- Present findings to clients at executive and board levels.
- Further develop the company’s use of software in relation to study objectives.
- Collaborate with other internal teams to develop project case studies.
- A degree or actively pursuing a degree majoring in Geography with an emphasis on human geography and GIS (urban, regional, and educational).
- 2-4 years of relevant experience.
- Proficiency with ESRI software, particularly ArcGIS Pro.
- Advanced knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Effective communication and collaboration with a wide variety of personnel.
- Strong presentational and public speaking skills with the ability to present information logically.
- Ability to write reports, conduct business correspondence, and understand procedure manuals.
- Occasional travel to client locations or fieldwork required (1-2 times per month).