Lithia & Driveway | SEO Content Specialist

Location: Remote

Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? Lithia Motors, Inc. is seeking an SEO Content Specialist to craft engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide. From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic.

This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry.

Key Responsibilities

• Website Optimization: Develop and optimize websites for both mobile and desktop.
• SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility.
• Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
• Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies.
• Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
• Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
• Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
• Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
• Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

Skills and Qualifications

• Attention to Detail: Meticulous focus on delivering high-quality work.
• Technical Proficiency: Experience with front-end programming languages (CSS, HTML, JS) and design software (Adobe Photoshop, InDesign, Dreamweaver).
• SEO Expertise: Familiarity with best practices, UTM tracking, and web analytics tools (Google Analytics).
• Communication Skills: Strong written and verbal communication abilities.
• Sense of Urgency: Ability to manage multiple priorities in a fast-paced environment.
• Creative Design: Capability to design and optimize images for web use.
• Leadership: Demonstrated experience mentoring teammates and presenting in team meetings.