Marketing Manager - Zion Harley-Davidson

We are looking for an enthusiastic MARKETING MANAGER to help us in our overall marketing efforts. You will be an integral part of the development and execution of strategic plans to reach targets from brand awareness to product promotion and shape our dealership’s outward image.

Our environment requires that the individual in this position be energetic and able work at a fast pace while creatively thinking outside the box as well as the ability to prioritize while working independently.

Position Highlights & Responsibilities

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, text, print, etc.)
• Deliver effective marketing programs that will help our reputation and growth
• Align the dealership initiatives around the brand’s direction, choices and tactics
• Raise brand awareness and communicate what makes us unique to the world
• Collaborate with other department managers to develop marketing efforts
• Work with external vendors during promotional events and campaigns
• Create promotional materials (print cards, text/e-blasts, etc.)
• Coordinate events that attract our current and prospective customers
• Report performance and assess ROI of all marketing campaigns
• On occasion, engage with other marketing departments within the family of dealerships.
• Work directly and communicates with store management on all campaigns, events, activities
• Analyzes prior events and feedback when developing new campaigns

Experience & Skills Required:

We are looking for someone who:

• has proven experience as a marketing specialist or similar role (Typically a minimum of 1 year)
• must be experienced in all things HubSpot, with certifications preferred
• has a dynamic personality
• is outgoing, progressive, and creative
• is well-versed in specialized marketing concepts, principles, and tactics, etc.
• has solid computer skills, including general (MS Office), creative software (Adobe Creative Suite), web applications (Web analytics, Google Adwords, etc.)
• has experienced ability to navigate, review, and post to all social medial platforms without effort
• demonstrates exceptional communication and writing skills
• stays up-to-date with latest trends and marketing best practices
• is comfortable interacting with internal and external customers as well as other businesses in the community
• isn’t afraid to “take the ball and run with it”
• is organized and detail oriented while multi-tasking
• has excellent time management abilities and knows how to prioritize
• is approachable with a welcoming demeanor
• respects confidentiality when appropriate
• has knowledge of multiple aspects of marketing communications disciplines (Offline and online advertising, emerging and social media, electronic communication, retail consumer advertising and promotions, sponsorships and cross-promotions, collateral production, direct marketing, licensing and merchandising and brand identity creation, etc.)
• is successful working independently, as well as with others

Physical Demands & Working Conditions:

• Requires sitting, standing and walking varying times during the shift
• Occasionally required to bend, stoop, crouch, reach and lift 50 lb. of material
• Often a fast paced environment requiring attention in multiple areas requiring frequent movements, walking, etc. throughout dealership
• Possibility of being exposed to battery acid, gasoline, chemicals, cleaning materials or other toxic materials commonly found in a motor vehicle/motorcycle service department
• Occasionally, exposed to exhaust fumes or other airborne particles
• Potentially loud noises and sounds

Salary is negotiable and dependent upon experience and skills brought to the position/company