What are the responsibilities and job description for the E Commerce Specialist - ARTX position at Leap Brands?
Overview: The E Commerce Specialist will lead and develop e commerce sites, TikTok shop and be the main
driver of the platform including website content, product listings, and promotions.
Responsibilities:
- Manage and maintain our e-commerce platforms, including website content, product listings, and promotions.
- Analyze website traffic, sales data, and customer behavior to identify opportunities for improvement and growth.
- Optimize product pages for search engines (SEO) and ensure high visibility in search results.
- Develop and execute digital marketing campaigns to drive traffic and sales, including email marketing, social media promotions, and PPC advertising.
- Monitor and respond to customer reviews, inquiries, and feedback to enhance customer satisfaction and loyalty.
- Collaborate with the marketing team to create compelling content, product descriptions, and visuals that resonate with our target audience.
- Implement strategies to increase conversion rates, reduce cart abandonment, and optimize checkout.
- Stay informed about industry trends, best practices, and emerging e-commerce and digital marketing technologies.
- Conduct competitive analysis and benchmarking to identify market trends and opportunities for growth.
- Work closely with the IT team to ensure website functionality, security, and performance optimization.
Requirements
- Bachelor’s degree in marketing, E-commerce, Business Administration, or related field (or equivalent work experience).
- Proven experience in e-commerce management, digital marketing, or related roles.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Newsletter.
- Strong analytical skills with the ability to interpret data, generate insights,
and make data-driven decisions. - Excellent communication, collaboration, and project management skills.
- Creative thinking, problem-solving abilities, and attention to detail.
- Familiarity with web development technologies (WordPress, HTML, CSS, JavaScript)
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced
environment.
Salary : $90,000 - $125,000
