Reputation Strategist

Job Overview: The Reputation Strategist is responsible for overseeing and enhancing the public perception of an organization or individual across various online and offline channels. This role involves monitoring brand reputation, addressing negative reviews or media coverage, and implementing strategies to improve and maintain a positive image. The Reputation Strategist will collaborate with internal teams, external partners, and clients to ensure consistent messaging, proactive reputation management, and crisis communication when necessary.

Key Responsibilities:

• Reputation Monitoring:
  • Monitor online platforms, social media, and news outlets for mentions of the organization or individual.
  • Know-how with Google, Trust Pilot, BBB, TikTok, YouTube, Blogs, etc.
  • Understanding of Search Engine Optimization and deploying strategies geared towards achieving top results.
  • Track customer feedback, reviews, and ratings across multiple channels (e.g., websites, social media, surveys).
  • Utilize tools and software to analyze sentiment and identify potential reputation threats.
  • Audit key word usage throughout company to enhance relatability.
• Crisis Management:
  • Develop and implement strategies for responding to negative reviews, multi-media platforms, satisfaction surveys, and reputation crisis.
  • Work with the internal team to craft appropriate responses to mitigate damage.
  • Act as a liaison between the company and customers and media platforms during reputation-related crises.
  • Collaborate with internal departments, including marketing, PR, and customer service, to ensure unified messaging.
  • Provide regular reports on reputation performance, including sentiment analysis, trends, and areas for improvement. Ensure the organization’s reputation strategy is consistent with its overall brand identity.
• Content Creation:
  • Contribute to content creation for blogs, social media, press releases, and videos.
  • Engage with customers and followers on social media to build relationships and resolve issues proactively.
  • Build relationships with media outlets and influencers to ensure accurate and positive reviews.
  • Videography skillset a plus.
• Reporting and Analytics:
  • Monitor and analyze key performance indicators (KPIs) related to reputation, such as brand sentiment, review ratings, and online mentions.
  • Generate insights and reports to help guide decision-making and improve brand perception.
  • Evaluate the success of reputation management efforts and adjust strategies as needed.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field (or equivalent experience) or equivalent in experience.
• Proven experience in reputation management, public relations, or digital marketing.
• Strong understanding of social media platforms, online review sites, and SEO.
• Excellent communication skills, both written and verbal.
• Experience in crisis management and conflict resolution.
• Strong analytical skills and the ability to interpret data and trends.
• Ability to work under pressure and manage multiple priorities.
• Experience with reputation management software (e.g., Brand24, Mention, etc.).

Working Conditions:

• Full-time position, based in [location].
• Occasional after-hours work may be required in the event of a crisis or urgent situation.