Sr. Programmatic Media Analyst

*Job requires in-person attendance at least 3 days a week (ideally Tuesday-Thursday)* 

*Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time*

THE POSITION

• As a Senior Programmatic Media Analyst, you will manage online display and native advertising campaigns for LendingTree loan and banking products.
• You will leverage both auction-based programmatic media buying platforms and direct publisher partnerships, working under the direction of a Programmatic Manager.
• You will be a member of a Programmatic Media team within the Marketing department.

RESPONSIBILITIES

• Manages daily media campaign spend, optimizes auction bid strategies, and oversees P&L across various platforms and publishers to achieve marketing objectives focused on online lead generation.
• Drives campaign success through ongoing performance optimization and new strategic campaign launches, leveraging relevant audience segments, geo-targeting, dayparting, and publisher diversification.
• Continuously tests new ad platforms, identifies new audience opportunities, and optimizes consumer conversion funnels through creative and landing page testing. Collaborates closely with the team manager, product team, and analytics team to achieve these goals.
• Generates performance reports and communicates insights to the marketing and product teams.
• Analyzes large data sets to uncover trends, patterns, and form hypotheses. Iterates on these hypotheses to develop and implement new tests and optimizations.
• Researches and communicates insights on the competitive landscape.
• Collaborates closely with vendors to brainstorm new opportunities, secure appropriate support, and stay informed about product releases and new features.

QUALIFICATIONS

• Bachelor’s degree.
• 3 years of relevant marketing experience.
• Proven experience executing and optimizing digital advertising campaigns across variety auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo! DSP) and direct publisher partnerships.
• Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.).
• Very comfortable working in Excel, working knowledge of Tableau.
• Experience working with third-party ad-serving systems is a plus.
• Strong analytical, interpersonal, communication and presentation skills.
• Self-motivated team player, with experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish.
• Hard-working, creative, detailed oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies.
• Familiarity with consumer lending and/or real estate is a plus.

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know: 

• We’re a publicly-traded company (TREE).
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.  

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 

Come work with us!

Compensation: $85,000-$90,000 DOE

Incentive Compensation: Eligible for annual performance bonus

Benefits: Medical, dental, vision insurance and 401(k) matching

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status