What are the responsibilities and job description for the Content & Social Media Manager position at Lensa?
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for USIC.
Job Description
Location: 9045 River Road, Indianapolis, IN 46240
Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.
Summary
The Content & Social Media Manager will develop content and execute a social media strategy to support business needs, optimize our employer brand, and expand brand reach.
Responsibilities
If you have questions about this posting, please contact support@lensa.com
Job Description
Location: 9045 River Road, Indianapolis, IN 46240
- This is an in-office position that offers a hybrid schedule
Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.
Summary
The Content & Social Media Manager will develop content and execute a social media strategy to support business needs, optimize our employer brand, and expand brand reach.
Responsibilities
- Collaborate with marketing team and business function leaders to develop and execute a strong content strategy (posts, videos, infographics, case studies, whitepapers) for the website, social media platforms, and all requisite marketing campaigns
- Plan, schedule, and publish content across all relevant social media channels, ensuring brand consistency and engagement for USIC and affiliate companies
- Monitor, respond to, and engage with audiences on multiple platforms; respond to comments and messages, and foster an active online community
- Track, analyze, and report on social media performance (engagements, impressions, and audience growth) and marketing campaigns on a recurring basis; identify trends, and provide insights to optimize strategy
- Collaborate with the marketing Director on campaign content needs and with the graphic designer for visual content.
- Develop content for all internal and external marketing communications, i.e., digital ads, e-mails, intranet posts, presentations, newsletters, web copy
- Stay informed on social media trends, platform updates, and content best practices
- Assist with coordination of conferences, trade shows, and other marketing projects and initiatives as needed
- Bachelor’s degree in social media management, digital marketing, media communications, or affiliated major
- 5 years of experience in social media management in a corporate setting
- Excellent written and verbal communication skills; experienced in writing and editing – submission of writing samples required
- Ability to multi-task and prioritize effectively, strong project management skills
- Proficiency with Adobe Creative software, Microsoft PowerPoint, and Excel
If you have questions about this posting, please contact support@lensa.com
