What are the responsibilities and job description for the Digital Marketing Analyst position at Life Extension Foundation Buyers Club Inc?
As a member of the Marketing Analytics department, this role is tasked with analyzing website performance and serving as a key facilitator in creating visuals / dashboards, mining various digital data platforms, to create actionable insights for website improvements, measure the performance of digital marketing campaigns and identify areas for improvement. The various digital marketing channels include social media, email marketing, SEO, PPC, programmatic retargeting, affiliate marketing, display advertising and website analytics. The Digital Marketing Analyst is responsible for establishing website traffic engagement goals, digital attribution measurements and working with tools to apply various digital marketing techniques.
Core Duties and Responsibilities:
- Analyze Google Analytics and Web behavior to identify testing scenarios and profitable growth opportunities within eCommerce
- Setup customer tracking via Google Tag Manager, Google Analytics and general site tagging
- Setup customer engagement goal attainment within Google Analytics and incorporate into visual insights with sales attribution
- Experience in various digital attribution techniques such as first touch, last touch or data driven attribution
- Design A/B testing protocols and best practices for website customer behavior, establish statistical significance, and provide results and documentation of website testing and present quarterly to the business
- Provide stakeholders with insights from customer web behavior to determine the customer journey on site, how customers convert on site, conversion paths, what pages are performing well, which pages need improvement
- Provide stakeholders with insights on Website engagement, sales tracking and reporting
- Provide insights into DTC vs Amazon audience overlaps
- Provide data analysis and strategic insights to help accelerate the sales growth and profitability across the digital marketing channels
- Work collaboratively with the digital marketing team on requirements related to testing, advanced analytics and reporting needs
- Provide insights on digital sales channels, new customer and lead attribution
- Manage APIs for digital marketing (Google analytics, Social Platforms, Affiliates and Retargeting)
- Provide stakeholders with insight into how customers convert on our site and which paths are taken to convert
- 40% onsite attendance is an essential function of this position
- Additional duties as assigned
Position Requirements:
- 3 years of experience in a digital marketing analytics role demonstrating a fundamental understanding of digital marketing programs, technologies and techniques
- Experience creating visuals in Google Analytics, Google Data/Looker Studio , Power BI or Tableau preferred
- Experience working with Google Analytics, Google Tag Manager and event / goal tracking
- Strong quantitative skills required to analyze and optimize digital campaign performance
- Strong knowledge of SQL, Google Analytics, marketing automation solutions such as Adobe and various digital analytical tools required
- Experience in digital customer analysis, , web traffic and website analytics
- Demonstrated ability to present clear, concise reporting based on analytics and present in a visually appealing way
- Critical and creative thinking, passionate about analyzing data, drawing appropriate conclusions and ability to translate findings into actionable business strategies
- Understanding of digital marketing practices and techniques
- Experience working with digital marketing teams and with online direct marketing or with online media performance analysis
- Desire to learn new technologies and analytical tools
