What are the responsibilities and job description for the Digital Buyer – Audio Job at Lockard & Wechsler Direct in New York position at Lockard & Wechsler Direct?

Content Summary : Digital Buyer – Audio at New York, for Lockard & Wechsler Direct

Digital Buyer – Audio

Advanced TV, OTT / Digital

Job description

We are seeking a highly skilled and detail-oriented buyer specializing in digital audio to join our team. The ideal candidate will have a deep understanding of digital audio buying across platforms such as streaming, podcasting, and programmatic DSPs. This role requires a strategic thinker with hands-on experience in executing, optimizing, and scaling digital audio media campaigns. You will work closely with internal teams, external partners, and clients to deliver successful, data-driven media strategies that reach and engage target audiences effectively. This is an exciting opportunity for an experienced media buyer to make an impact in the growing field of digital audio advertising, driving innovative and effective media campaigns for our clients.

Responsibilities

Digital Audio Campaign Strategy : Develop and implement digital audio media buying strategies across streaming platforms, podcasts, and programmatic channels to meet client performance objectives.
Campaign Execution : Plan, negotiate, and execute media buys with a focus on maximizing the performance and efficiency of audio advertising campaigns.
Platform Expertise : Manage campaigns across various audio platforms (e.g., Spotify, Pandora, Apple Podcasts, Amazon, iHeartRadio, etc.), leveraging the unique features of each.
Programmatic Buying : Utilize programmatic platforms to execute audio advertising at scale, ensuring precision targeting, audience segmentation, and bid optimization.
Vendor Relationships : Build and maintain strong relationships with audio platform representatives, networks, and programmatic partners to ensure optimal pricing, placements, and access to premium inventory.
Optimization & Reporting : Continuously monitor campaign performance, optimizing for key metrics such as impressions, CPM, CTR, and conversions. Analyze and report campaign results, providing insights and recommendations for improvement.
Cross-Channel Integration : Collaborate with cross-functional teams to ensure audio campaigns align with broader digital media strategies, ensuring seamless integration with TV, streaming, online video & display channels.
Budget Management : Manage campaign budgets, ensuring efficient spend and delivery, while also providing regular updates on financial pacing and return on investment (ROI) / key KPI goals.
Audience Insights & Data Utilization : Leverage audience insights, first-party data, and third-party data sources to refine targeting strategies and improve the effectiveness of campaigns.
Compliance & Best Practices : Stay informed about industry regulations and best practices related to digital audio, including privacy laws (GDPR, CCPA), ad formats, and creative guidelines.

Qualifications

At least 4 years of experience in media buying with a focus on digital audio, podcasting, and programmatic advertising.

Strong understanding of key digital audio platforms and programmatic buying tools.

Experience working with DSPs and ad exchanges for programmatic audio buying.

Excellent negotiation, communication, and interpersonal skills.

Strong organizational and multitasking abilities, with a high attention to detail.

Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Familiarity with industry regulations and privacy laws related to digital advertising.

Experience with creative development for audio ads (e.g., scripting, voiceover coordination).

Knowledge of digital audio measurement tools such as Artsai, Triton Digital, Podsights, or Chartable.

Certification in relevant platforms or programmatic tools is a plus.

Benefits

Base salary : $75,000 to $85,000 annually, commensurate with experience

Hybrid office – work a minimum of three (3) days per week on site in Irvington, NY

Medical, dental, and vision insurance

Generous PTO package, including major holidays

401(k) eligible after 90 days

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Salary : $75,000 - $85,000

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Digital Buyer – Audio Job at Lockard & Wechsler Direct in New York

What are the responsibilities and job description for the Digital Buyer – Audio Job at Lockard & Wechsler Direct in New York position at Lockard & Wechsler Direct?

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