What are the responsibilities and job description for the Associate Marketing Automation Manager position at Lucid Software?
Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team. The Marketing Operations team drives key lead generation and GTM systems initiatives for the company, supporting our visual productivity suite. We’re looking for an Associate Manager who can help us support our go-to-market strategy by scaling and optimizing our Marketing and Sales technologies and practices to accelerate revenue with predictable performance. Responsibilities include managing top of funnel workflows and automation for lead flows and consent compliance, developing and maintaining workflows, campaign templates, and integrations, pipeline optimization including MQL qualifications and lead routing, automating lead processing and segmentation, ensuring synchronization between Marketo and Salesforce, supporting GTM technology evaluation and onboarding, collaborating with Sales and Marketing teams, managing vendor relationships, and maintaining data flow and reporting. Requirements include 2 years of GTM operations or technology experience, technical knowledge of marketing automation platforms (Marketo, Iterable, Customer.io) and CRM tools (Salesforce, Hubspot), experience with marketing and revenue technology tools, strong communication and organizational skills, and the ability to work in a fast-paced environment. Preferred qualifications include experience at a product-led company or marketing operations agency and exposure to multiple go-to-market motions such as enterprise sales and ABM.
