What are the responsibilities and job description for the Sr. Marketing Specialist position at Magical Vacation Homes?
Company: Magical Vacation Homes
Position: Sr. Marketing Specialist
Location: Davenport, FL
Employment Type: Full time
Company Overview
Join Orlando's premier management company with luxurious properties you can be proud to represent. Magical Vacation Homes is a Preferred Partner of Reunion Resort, offering our guests unlimited access to first-class resort amenities, as well as being a Disney Vacation Rental Home Connection partner. Our priority is to create Magical experiences for our guests that exceed all expectations. Every team member is a big part of accomplishing our goals and continuing to lead as the premier provider of luxury vacation rental homes since 2007.
Position Summary
Magical Vacation Homes is seeking an energetic, innovative, passionate and organized Senior Marketing Specialist who is seeking long-term employment to further our efforts to be the leading property manager of luxury vacation homes. This position manages the creation and execution of the various marketing initiatives, A successful Senior Marketing Specialist will possess a thorough knowledge of all aspects of Marketing within the Hospitality Industry, drive for results, goal oriented, strong leadership skills, strong attention to detail; display excellent follow-through skills; be able to consistently meet deadlines; and have a knack for researching, organizing, and writing effective copy.
This is not a remote position. The Magical Vacation Homes office is located in Davenport, Florida.
Responsibilities
Plan, coordinate, and execute marketing initiatives across multiple digital channels: email marketing and social media.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
Leverage different social media marketing tools to automate/scale our organic reach
Create editorial calendars and syndication schedules
Oversee the creation of blogs provided by a 3rd party vendor
Repurpose existing content/materials for organic purposes
Work closely with various cross-functional teams and develop consistent messaging and visuals to implement across marketing campaigns, collateral, and web
Qualifications
Minimum 2 years of professional marketing experience; hospitality experience a plus
Demonstrable social networking experience and social analytics tools knowledge
Knowledge and experience in Mailchimp and Adobe Suite (Photoshop, Illustrator, and InDesign)
Knowledge of Wordpress and SEO Optimization
Knowledge of online marketing and a good understanding of major marketing channels
Compensation
$45,000 - $55,000 Annual salary
Benefits
Health Insurance
Paid vacation
Holiday Pay (July 4th, Thanksgiving, Christmas Day, and New Year’s day)
Pay Frequency: Weekly
Work location: One location
Salary : $45,000 - $55,000