What are the responsibilities and job description for the Marketing Manager position at Marc & Rose?
Summary Of Position
The Marketing Manager is responsible for implementing strategies, action plans and special projects to increase revenues on behalf of all entities within the Marc & Rose Hospitality (M&R) portfolio: Arizona Grand Resort & Spa, Lobby Grill, Aunt Chilada’s, The Scott Resort & Spa, The Canal Club, La Vidorra Spa, High Country Motor Lodge, The General Store, El Chorro Lodge, Casa Loma Beach Hotel, Laguna Beach House, La Playa Hotel, Bud’s at La Playa, Hotel Carmel, Brophy’s Tavern, and any other future M&R entities. Execution of these initiatives with the assistance of the Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, the Marketing and Revenue Management Teams, Directors of Sales & Marketing and/or individual Department Heads and property General Managers.
Essential Functions
On behalf of all Marc & Rose Hospitality entities including, but not limited to, Arizona Grand Resort & Spa, Lobby Grill, Aunt Chilada’s, The Scott Resort & Spa, The Canal Club, La Vidorra Spa, High Country Motor Lodge, The General Store, El Chorro Lodge, Casa Loma Beach Hotel, Laguna Beach House, La Playa Hotel, Bud’s at La Playa, Hotel Carmel and Brophy’s Tavern:
Assist in the creation and implementation of annual and monthly marketing plans.
Plan, design, and execute all advertising, social media, and public relations campaigns.
Provide monthly and annual reporting on advertising, social media, and public relations campaigns.
Assist in the creation of all resort, golf, spa, and restaurant marketing materials.
Create and maintain accurate website and booking engine content.
Coordinate all aspects of social media influencer and media visits, including contracts and deliverables.
Assist with writing and distribution of press releases for special achievements, activities or events.
Assist with the creation and ordering of all collateral and ensure brand standards are met.
Support corporate and direct sales efforts with appropriate direct mail, collateral and lead generation.
Participate in weekly and monthly meetings with Executive Vice President, Revenue Management and Marketing Teams and property-specific Department Leaders to discuss strategies and initiatives to drive demand and increase local and resort guest usage.
Work with Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, Directors of Sales & Marketing, General Managers, and operations departments to disseminate and integrate cross marketing opportunities.
Assist in the execution of portfolio-wide data capture for re-marketing opportunities.
Interview appropriate production companies and photographers when needed.
Assist in the execution of the photography and video shoots when needed.
Assist in planning, promotion, and coordination of special events including, but not limited to, customer appreciation events, socials, wine tasting, press trips, customer FAM trips and outdoor activities.
Assist in the execution of media events and promotions.
Attend functions and/or special events at each hotel if required.
Assist in managing public relations emergencies at each hotel if required.
And any other tasks as assigned by the Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, and/or the General Managers.
Model Guiding Principles.
Qualifications
Education: College degree preferred.
Experience: Minimum 3 years of experience as a Marketing Manager. Minimum 1-3 years of experience in social media content creation and strategy. Minimum 1-3 years of experience in graphic design. Hospitality marketing experience preferred. Computer proficiency and administratively strong.
Certificates or Licenses: N/A
Knowledge, Skills, And Abilities
The Marketing Manager is responsible for implementing strategies, action plans and special projects to increase revenues on behalf of all entities within the Marc & Rose Hospitality (M&R) portfolio: Arizona Grand Resort & Spa, Lobby Grill, Aunt Chilada’s, The Scott Resort & Spa, The Canal Club, La Vidorra Spa, High Country Motor Lodge, The General Store, El Chorro Lodge, Casa Loma Beach Hotel, Laguna Beach House, La Playa Hotel, Bud’s at La Playa, Hotel Carmel, Brophy’s Tavern, and any other future M&R entities. Execution of these initiatives with the assistance of the Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, the Marketing and Revenue Management Teams, Directors of Sales & Marketing and/or individual Department Heads and property General Managers.
Essential Functions
On behalf of all Marc & Rose Hospitality entities including, but not limited to, Arizona Grand Resort & Spa, Lobby Grill, Aunt Chilada’s, The Scott Resort & Spa, The Canal Club, La Vidorra Spa, High Country Motor Lodge, The General Store, El Chorro Lodge, Casa Loma Beach Hotel, Laguna Beach House, La Playa Hotel, Bud’s at La Playa, Hotel Carmel and Brophy’s Tavern:
Assist in the creation and implementation of annual and monthly marketing plans.
Plan, design, and execute all advertising, social media, and public relations campaigns.
Provide monthly and annual reporting on advertising, social media, and public relations campaigns.
Assist in the creation of all resort, golf, spa, and restaurant marketing materials.
Create and maintain accurate website and booking engine content.
Coordinate all aspects of social media influencer and media visits, including contracts and deliverables.
Assist with writing and distribution of press releases for special achievements, activities or events.
Assist with the creation and ordering of all collateral and ensure brand standards are met.
Support corporate and direct sales efforts with appropriate direct mail, collateral and lead generation.
Participate in weekly and monthly meetings with Executive Vice President, Revenue Management and Marketing Teams and property-specific Department Leaders to discuss strategies and initiatives to drive demand and increase local and resort guest usage.
Work with Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, Directors of Sales & Marketing, General Managers, and operations departments to disseminate and integrate cross marketing opportunities.
Assist in the execution of portfolio-wide data capture for re-marketing opportunities.
Interview appropriate production companies and photographers when needed.
Assist in the execution of the photography and video shoots when needed.
Assist in planning, promotion, and coordination of special events including, but not limited to, customer appreciation events, socials, wine tasting, press trips, customer FAM trips and outdoor activities.
Assist in the execution of media events and promotions.
Attend functions and/or special events at each hotel if required.
Assist in managing public relations emergencies at each hotel if required.
And any other tasks as assigned by the Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, and/or the General Managers.
Model Guiding Principles.
Qualifications
Education: College degree preferred.
Experience: Minimum 3 years of experience as a Marketing Manager. Minimum 1-3 years of experience in social media content creation and strategy. Minimum 1-3 years of experience in graphic design. Hospitality marketing experience preferred. Computer proficiency and administratively strong.
Certificates or Licenses: N/A
Knowledge, Skills, And Abilities
- Mastery of social media platforms (Instagram, Facebook, LinkedIn)
- Proficiency in Adobe Creative Suite
- Proficiency in Canva
- Proficiency in Later (or similar social scheduling tool)
- Creative and graphic design skills
- Strong communication skills, both written and oral.
- Organizational and planning skills.
- A good listener
- Must be a team player
- Timely follow-through on tasks
- Ability to work outside in all weather conditions
- Ability to memorize and perform company standards
- Behaves ethically
- Communicates effectively: Speaks and listens in a clear, thorough, and timely manner, effectively reading and writing, using the English language
- Professional Appearance: Exhibits an appearance appropriate for a four-diamond resort (Specific grooming standards are available for review)
- Actual hours will vary based on business need.
- Traditional M-F 8am-5pm work week, flexible based on evening and weekend needs for content creation.
- Attendance as scheduled is a critical element in all positions at M&R properties.
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