Manager, Retail Marketing - WNW

Position Summary

The Manager, Retail Marketing – WNW will report directly to the Sr. Director, Brand Marketing and will be responsible for leading and directing the Brand in Marketing or service activities among customers and prospects. This individual must understand the Brand and the retail space, whereby utilizing this knowledge to manage and direct Marketing staff and external representatives, collaborating with Sales teams to support existing or potential retail customers. The Manager, Retail Marketing – WNW must have a comprehensive knowledge of e-commerce and the ever-changing digital marketplace. This person will lead in ensuring a consistent message and brand voice is carried out across all communication platforms to secure a strong brand presence in a highly competitive marketplace. The Manager, Retail Marketing – WNW will support the Sr. Director, Brand Marketing in a fast-paced, hands-on, growing cosmetic company with an indisputable reputation and entrepreneurial spirit.

Essential Tasks, Duties, & Responsibilities

• Responsible for the growth and development of the Brand in all channels of trade. Measurements of success found in sales growth, share gain, and distribution expansion.
• Responsible for developing and implementing strategic retail plans to achieve the goals and objectives of the organization for the brand.
• Will jointly develop and manage the marketing plan communication with the Sr. Director, Brand Marketing. Drive quarterly and annual plans; this includes sales, margins, products, promotional and advertising material, and communications.
• Manage Marketing team in the development and implementation of business/brand strategies for product introductions, promotions, communications, forecasting, and inventory management of brand portfolio to achieve sales and market share targets.
• Identify new opportunities for brand growth through the identification of retail knowledge and how to Market new products, promotions, line extensions, advertising, and promotional plans.
• Work with customers, sales, and trade marketing to develop strategic business plan by account for the brand.
• Develop and implement strategies for new media and digital marketing teams.
• Coordinate online marketing campaigns on all social and digital media platforms with agencies and internal teams.
• Work effectively cross-functionally, manage multiple projects, and supervise collaboration between departments to drive positive business growth.
• Lead website development and oversee all customer-facing digital communication channels.
• Track growth and maintain analytics reports to provide up-to-date information to upper management.
• Drive Creative to ensure implementation is aligned with strategic objectives, campaign estimates are reasonable, strategies are executed into creative, effective, and productive promotions.
• Guide Creative for the visual expression in brochures, internet, and all marketing collateral.
• Develop Retailer campaigns to optimize product flow and mix, price, and promotion by working with trade marketing.
• Through analysis of categories and identification of requirements based on competitive landscape; will work with Sales and will decide specific retailer campaigns to drive sales.
• Will be responsible for planning and executing incentives and will participate in Campaign review.
• Leads new projects for the team as needed to address issues/new business opportunities (COG savings, global pricing, sales opportunities).
• Work closely with Merchandising group and Trade marketing for planogram assortments to best leverage the brand, through analysis of POGs, categories, and identifying opportunities based on competitive landscape.
• Identify and implement business initiatives to accomplish brand goals across all product categories.
• Work with Finance to develop and manage brand P&L.
• Manage marketing budget.
• Demonstrate leadership in engaging and working with internal and external resources.
• Responsible for managing Marketing Staff within their category.
• Perform other duties as needed and directed by management