What are the responsibilities and job description for the Manager, Digital Analytics position at Marriott International?
Job Category Information Technology
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
DUTIES:
- Support the business priorities of Marriott’s Global Digital organization.
- As part of a team of digital experts, responsible for providing data driven insights and recommendations in support of Marriott’s digital channel strategies.
- Contribute to any number of projects, initiatives or analyses within the Digital realm.
- Analyze the role of the digital channels (app, web, mobile web) in driving Marriott’s overall performance.
- Measure optimization efforts; developing insights which drive digital channel strategy.
- Work collaboratively with the digital organization and third parties on governing principles for analytics.
- Work collaboratively with other analytics, research, and insight teams to generate enterprise-level insights and strategies.
- Identify KPIs, forecasting performance, setting goals.
- Support AB Test and Experimentation analysis.
- Develop and Maintain Tableau and Adobe Analytics dashboards.
- Measure effectiveness of key digital channel efforts, applying best practices and proposing the right analytical techniques for measuring effectiveness.
- Partner with Digital leaders to support their efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for future efforts.
- Conduct deep dive analytics relative to customer acquisition and retention.
- Synthesize data to translate results into KPIs for the evaluation of channel performance.
- Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management.
- Explain complex analytics to a broad audience with varying levels of technical background and understanding.
- Other duties as assigned within area of responsibility.
REQUIREMENTS: Bachelor’s degree or foreign equivalent degree in analytics, applied mathematics, statistics or related quantitative discipline 2 years of experience in any position/job title providing experience in statistical analysis and/or marketing analytics.
Two (2) years of experience with each of the following:
- data analysis including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques
- Gathering data with SQL, Python, and/or R, and visualizing outputs in Tableau.
Demonstrated knowledge* of:
- Adobe Analytics, Google Analytics and/or Tag management systems.
- A/B testing concepts and analysis
*Knowledge may be demonstrated through education, training and/or experience.
Background check, which may include a pre-employment drug test, required.
Hybrid position; part-time telecommuting authorized.
LOCATION: 7750 Wisconsin Avenue, Bethesda, MD - 20814.
TO APPLY: Please apply on-line at careers.marriott.com (Job Number XX).
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
