What are the responsibilities and job description for the Marketing Specialist position at McDonough Telephone Cooperative?
Purpose of Position
We are growing and adding to our MTC Team!
We impact people's lives daily by putting state of the art technology into their hands!!! The Marketing Specialist will promote the MTC brand and help execute consumer research. The position will involve problem-solving, ingenuity, going beyond the traditional, and taking pride in the company. The position will provide positive communication to external and internal customers and the public in general. Public speaking at events and involvement in a wide range of marketing opportunities will be key to this role. This role will be the face of the company and serve as a positive representative in the public.
Our employees are provided with a benefit package that compliments many aspects of an employee's needs and wants. From competitive health insurance with reasonable premiums to a 10% retirement match to 21 PTO days and 8 holidays a year, MTC knows the importance of these benefits to employees.
Duties & Responsibilities
- Maintain and support the company brand to incorporate all marketing, advertising, and public relations materials with direction from the Marketing Director.
- Assist with organizing promotional events and campaigns and attending events to ensure success.
- Represent MTC at company-sponsored events and other public events in a positive manner.
- Create marketing and advertising campaigns using various advertising/marketing mediums.
- Assist the Marketing Director in identifying and executing activities that promote a positive company image in the community.
- Conduct market research to identify potential marketing opportunities and to monitor competitor products/services and pricing (including internal customer and external community research).
- Prepare articles, advertisements, and pictures for periodic customer newsletters and community publications with direction from the Marketing Director.
- Recommend and manage research that will aid in the consumer insight-gathering and strategic process.
- Coordinate miscellaneous advertising/marketing tactics, including digital and traditional, paired with community public relations with direction from the Marketing Director.
- Ideate content for different social media platforms.
- Perform some administrative assistant work tasks.
- Conduct all responsibilities in accordance with company policies and applicable laws.
Knowledge & Experience
- Knowledge and skills acquired through a bachelor’s degree in marketing design or a related field preferred.
- Experience in a marketing, advertising, or public relations role preferred.
- Knowledge of marketing and advertising techniques and market research.
- Basic understanding of rural telephone terminology, subscriber/community concerns, and changes in the marketplace.
- Computer literacy including a working knowledge of Microsoft Office products and Adobe CC/graphics software.
- Experience with Google Suites, HubSpot, social media platforms, SurveyMonkey, email marketing software, WordPress, SEO preferred.
Skills, Abilities, Qualifications or Expectations:
- Must be able to meet multiple coinciding deadlines on a regular basis.
- Effectively consult with others to determine needs or to carry out tasks.
- Ability to maintain confidential company and customer data.
- Creative thinking & strategic planning skills.
- Self-starter, creative, good listener, coachable, and a quick learner.
- Strong written and verbal communication skills.
- Ability to work independently to complete assigned tasks.
- Event planning (both internal and external company events).
- Must be able to work evenings & weekends on occasion.
Job Type: Full-time
Pay: From $1.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
License/Certification:
- Driver's License (Required)
Work Location: In person