Director, Strategic & Brand Events

Overview

The Director of Strategic & Brand Events will take ownership over McGuireWoods' event strategy to drive brand development, lead generation and sponsorship goals. The function will look to maximize the impact of every client relationship by identifying all relevant opportunities and leveraging wider engagement to drive brand experience. The Director Strategic & Brand Events will work with relevant stakeholders throughout the organization to ensure alignment on goals, process and impact and own reporting to ensure effective communication of progress.

McGuireWoods, one of the world’s leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834. Along with excellent benefits, McGuireWoods offers most employees a hybrid remote option allowing flexibility and work-life balance. Our Applicant Disclosures describe your rights. Our Privacy Statement describes how we will process and safeguard your personal data.

Responsibilities

• Strategic Planning and Execution
• Develop and implement a comprehensive event and brand partnerships strategy to enhance brand development, lead generation, and client experience.
• Identify and evaluate new opportunities for events and partnerships that align with firm goals.
• Event Management
• Plan, organize, and execute high-impact events that promote brand visibility and generate leads.
• Coordinate logistics, manage budgets, and ensure successful execution of events.
• Partnership Management
• Build and maintain strong relationships with organizations and partners to maximize engagement and drive mutual benefits.
• Negotiate and manage events and partnership agreements to ensure favorable terms and conditions.
• Cross-Functional Collaboration
• Work closely with Sales, Business Development, Communications, and other relevant departments to ensure alignment on goals, processes, and impacts.
• Facilitate effective communication and collaboration among internal teams to support event and partnership initiatives.
• Reporting and Analysis
• Develop and manage reporting mechanisms to track the performance and ROI of events and partnerships.
• Analyze data to identify trends, measure success, and make data-driven decisions for future strategies.
• Budget Management
• Oversee the budget for events and partnerships, ensuring cost efficiency and resource optimization.
• Identify opportunities to streamline costs and maximize the impact of spending.
• Brand Development
• Drive initiatives to enhance brand awareness and positioning through strategic events and partnerships.
• Ensure all events and partnerships are aligned with the firm’s brand values and messaging.
• Communication and Engagement
• Develop and implement communication strategies to promote events and partnerships both internally and externally.
• Engage with stakeholders, including sponsors, clients, and the broader community to build strong relationships and enhance brand reputation.
• Innovation and Improvement
• Stay current with industry trends, best practices, and competitive landscape to innovate and improve the firm's event and sponsorship strategies.
• Continuously seek feedback and opportunities for improvement to enhance the effectiveness of events and partnerships.
• Compliance and Risk Management
• Ensure all events and partnerships comply with relevant regulations, policies, and ethical standards.
• Identify and mitigate risks associated with events and partnerships to protect the company’s interests.

Qualifications

• BA or BS degree in Marketing, Business Administration, Communications, or a related field. 
• Minimum of 8 years of experience in events management, brand partnerships, marketing, or related roles.
• Proven track record of successfully planning, executing, and managing large-scale events and strategic partnerships.
• Strong strategic thinking and planning abilities.
• Excellent project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
• Exceptional negotiation and relationship-building skills.
• Proficiency in budget management and financial planning.
• Strong analytical skills to measure performance and ROI of events and partnerships.
• Excellent communication and interpersonal skills to effectively interact with internal and external stakeholders.
• Creative thinking and problem-solving abilities to innovate and improve event and partnership strategies.
• High attention to detail and organizational skills.
• Ability to work collaboratively in a cross-functional team environment.
• Familiarity with event management software and CRM tools.
• Understanding of digital marketing tools and strategies.
• Self-motivated, proactive, and results-oriented.
• Adaptable and able to thrive in a fast-paced, dynamic environment.
• Strong leadership qualities with the ability to inspire and motivate a team.
• Willingness to travel as required.
• Willingness to work outside regular business hours to meet the demands of event schedules and deadlines as needed.

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