District Marketing Manager

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full-service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.

Looking to combine work, fitness, and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

Our Compensation :

Here at Crunch, we structure our compensation to reward our employees for their dedication to revenue growth, team development, client retention as well as personal growth.

Our compensation package for this position holds an estimated starting value of $60,000 / year :

50,000 Base Compensation Package

2000 per year educational credit for continued education, certifications specific to marketing field, or technology needed to perform work requirements

3600 per year Health Allowance Benefit

2400 per year Fuel Allowance

10 Days PTO Annually upon successful completion of 90-day introductory period

Annual Bonus Incentive for meeting and exceeding established KPIs

Networking and growth opportunity across the network of Crunch Franchises

Complimentary Peak Results Plus membership

Description and Scope : Incumbent will be responsible for creating, coordinating, and executing a comprehensive marketing and promotional strategy to drive new member units, increase member engagement, and increase member retention using branded and established methods and practices while also exploring new trends and ideas to keep fresh energy. The current scope includes four existing locations and 2-3 potential locations within the next few years.

Reports to : Franchise Owner / Operator

Education and Experience Requirements :

A Bachelor’s degree in marketing / advertising or related field is required.

At least three (3) years experience in consumer marketing, advertising, or media field.

Experience executing local marketing plans while also supporting national programs as needed.

Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.

Ability to work at the strategic level and at the tactical level with ability to problem solve.

Technical proficiency in Google Workforce / Microsoft Office Suite, Canva, Google Meet / Zoom, etc

Willingness to travel as needed to clubs to support targeted initiatives (Member Appreciation events, Openings / Re-Openings, Community Partnership events)

Personal passion for health and fitness is highly valued.

Special Skills and Qualities :

Passion for social media and digital marketing.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Excellent written and verbal communication skills

Excellent analytical, organizational, project management and time management skills.

Major Responsibilities Include :

Support and execute regional and local marketing plans.

Develop a deep understanding of the business and act as primary marketing contact with club level General Managers and other key personnel

Ensure effective communication of corporate strategies to maintain compliance within brand standards.

Work with the national marketing team and the co-op / local fund budgets and effectively communicate media buys, post buys, and ongoing management of media vendors as needed to support the initiatives at a local level.

Implement a cohesive, results-oriented social strategy throughout social platforms (ie. Facebook, Instagram, LinkedIn and other) for each club in the region.

Create and execute targeted email campaigns - specific to members at each club and targeted campaigns based on hyper local activities at the clubs.

Execute on event strategy, tactical plans, and project management including all logistics, onsite execution, and post event analysis.

Guide and ensure consistency of corporate and brand message throughout each marketing initiative.

Continue efforts to grow the Perk Partner program at the club level and within our regions of network clubs.

Explore and create corporate sales opportunities.

Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root and digital channels. (Crunch Brand Ambassador initiatives)

Identify new opportunities for paid social strategy and stay on top of trends; recommend new platforms, tactics and strategies as needed.

Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together

Financial Responsibilities :

Exhibit an understanding of budgets and revenue drivers.

Set monthly spend budgets by club with justification.

Operate within prescribed budgets by club.

Leadership and Motivation :

Serve as a role model on the senior leadership team for junior managers and personnel.

Establish effective communications with club level leadership by holding weekly meetings to discuss progress and strategies unique to each club.

Provide an inspirational environment that fosters healthy competitions between clubs when it comes to meeting goals, and welcomes honest feedback and ability to adjust initiatives as deemed suitable.

Maintain honesty and integrity that bolsters community trust and engagement.

Execute Day-to-Day Social Media Initiatives :

Posting diversified content to improve user engagement and drive actions across all major channels

Create and maintain social media strategy plan (organic and paid) for short term initiatives

Manage social media plan for our clubs and work with local managers to assist with organic engagement

Monitor and report benchmarks for measuring the impact of social media campaigns and advertising

Stay apprised of emerging social media technologies, trends, and industry news

Support local Public Relations and event partnerships with social media strategies

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

Salary : $50,000 - $60,000