Demo

Marketing Traffic Manager

Mediabistro
Boston, MA Full Time
POSTED ON 2/8/2025 CLOSED ON 5/5/2025

What are the responsibilities and job description for the Marketing Traffic Manager position at Mediabistro?

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

Job Description

The Marketing Traffic Manager’s main objective is to ensure that all marketing collateral and work from account services flow efficiently to the creative and production departments. They are responsible for keeping everyone on task and projects on deadline, handling the logistics and keeping all parties updated on the progress, and tracking all projects from initiation to completion. The main objectives are to facilitate internal workflow and manage the process that allows the coordination and release of digital deliverables, all while clearly communicating what is on the agency's “hotlist” to key stakeholders.

Their end goal? To make sure the project goes smoothly, both the client who requested the project and the professionals who did the work are satisfied with the result.

Responsibilities

  • Create detailed schedules and set deadlines for various stages of a project
  • Track project timelines, checkpoints, and results–maintain job files
  • Communicate plans and progress to all partners and resolve timeline issues as needed
  • Distribute assignments to creative teams and other departments, depending on their availability and priorities
  • Responsible for ensuring that all timelines meet our partners' expectations and project objectives
  • Monitor projects and workloads, adjusting assignments and deadlines accordingly
  • Understand operational processes and manage internal expectations appropriately with respect to various turn-around times for all aspects of production, creative, client deliverables, QA, and media trafficking processes
  • Measure workload requirements of active projects against team assignments and work schedules to ensure high utilization rates among teams and addresses capacity concerns
  • Work with freelancers and contractors and ensure they have the resources needed for their jobs
  • Conducts weekly meetings with Directors to discuss all upcoming projects for the week and prepares a “Hot Sheet” for the entire agency
  • Displays an appropriate sense of urgency, prioritization, and tenacity relating to documents that are distributed to various teams on a timely basis
  • Work with the agency’s Directors to provide operational assistance when needed

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications or another relevant field is preferred
  • 3-5 years agency experience, ideally in a traffic position in an ad agency
  • Must be computer-literate with proficiency in Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook
  • Familiarity with platforms such as Basecamp or Teamwork and the ability to learn new computer systems
  • Experience managing digital marketing assets such as websites, banners, email and landing pages
  • Proven ability to manage multiple tasks while working independently
  • Strong attention to detail
  • Ability to learn new processes quickly with a "roll-up-their-sleeves" attitude
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • The ability to communicate, both through written and verbal means, with people at all levels of an organization
  • Keen listening skills are essential in order to manage the timing of projects so that deadlines are met on a consistent basis
  • The ideal candidate will have a baseline understanding of digital marketing deliverables associated with website development, banners (rich media), social media, paid search, SEO and other areas
  • Benefits

  • Health and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Flexible spending accounts including : commuter and child care benefits
  • Vision care discounts
  • Paid vacation and holidays
  • Competitive salary
  • Employee referral bonus
  • Long term disability
  • Life insurance
  • Accidental death insurance
  • Industry training
  • Free healthy snacks, coffee and teas
  • Contemporary open-loft office space
  • Fun parties and office culture
  • Please include salary requirements with all responses. No phone calls please. EOE.

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