Market Manager (Northern California)

Role: NorCal Market Manager

Territory: (Northern California) Greater Sacramento to Shasta County

Location: Remote (Field Based)

Job Type: Salary

Compensation: Base Salary ($70,000-$85,000) Bonus / Incentives

MERICAN: MADE FOR ALL:

Merican Light Beer is a new-to-market crisp, easy-drinking, and refreshing light lager born in Redding, CA. An every-occasion beer not out of place at a coastal beach bar, or a small country honky tonk. No gimmicks, no frills, and not trying to impress anyone. Just four iconic ingredients, making one iconic brand. Because if it ain’t broke… Our brand is inspired by Americana and rooted In authenticity. Merican is a reminder that sometimes, less is more. Put simply, it’s about enjoying the good things in life without the fuss, and that’s exactly what we set out to create with every sip. A damn good beer that tastes just as good as you expect it to.

The Gig:

We are seeking a dynamic NorCal Market Manager to lead our local market initiatives. This individual will play a crucial role in establishing Merican Light Beer’s presence in our home market through distributor management, strategic partnerships, community engagement, and account management. The ideal candidate will have a passion for the beer industry and a proven track record in market development and sales. This person will be a key member of this start up environment and must be willing to wear many hats. The role will be responsible for delivering target volume and distribution goals for the home market distributor territory, set forth by the annual sales and marketing plan. The territory is expanding and will continue to grow over time.

Who You Are:

 You are a charismatic enthusiastic individual who shares our passion for beer and is ready to contribute to our growth journey. You have a passion for engaging people and understand the importance of relationship building. You love to SELL and overachieve on goals and portray the Merican brand and culture.

What You’ll Do:

·     Responsible for introducing accounts to the existing and all new Merican packages and draught offerings.

·     Deliver the target volume and distribution goals planned.

·     Build and maintain strong relationships with our local distributor, retailers, and on-premise accounts to increase product availability and visibility.

·     Coordinate and execute promotional events, tastings, and sponsorships to engage with the community and introduce our brand to a wider audience.

·     Work closely with Merican leadership team on designing and scheduling Distributor / Market presentations; present material as needed

·     Analyze market trends and consumer preferences to identify opportunities for growth and product development.

·     Conduct regular market visits and meetings with the territory’s distributor.

·     Manage and track sales performance in the home market, adjusting strategies as necessary to meet or exceed targets.

·     Serve as the brand ambassador for Merican Light Beer, embodying our values and mission in all interactions with stakeholders and the community.

·     Place POS items in retail accounts within the territory.

·     Other duties as assigned.

Must Haves:

·     Must be 21 or older at time of application

·     Reliable Transportation with a Valid Drivers License and Insurance

·     Strong understanding of the local market dynamics and consumer behavior

·     2-3 years of experience in sales, marketing, or distributor management, preferably in the beverage or beer industry.

·     Excellent communication and interpersonal skills, with the ability to build relationships with a wide range of stakeholders

·     Ability to lift and move 50 lbs

·     Self-motivated and capable of working independently as well as part of a team

·     Able to work flexible hours including nights, some weekends and holidays

·     Desire to work in a fast-paced start up environment

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What We Offer:

·     FREE BEER

·     The opportunity to be part of an exciting startup with a vision to change the Light Beer landscape!

·     A collaborative work environment where your ideas and contributions are valued.

·     A chance to grow with the company and shape the future of Merican Light Beer in the home market and beyond.