What are the responsibilities and job description for the Marketing Manager, Business Messaging position at Meta?
The Business Messaging Group’s mission is to become the primary way that people and businesses communicate. Meta’s messaging products - WhatsApp, Instagram and Messenger - reach more than 2 billion people and are used by more than 100 million businesses. We’re seeing incredible growth as people message businesses to discover products, ask questions, and get support and we’re still in the early days of capturing an immense opportunity. We’re looking for an experienced and energetic marketer, who is passionate about Meta’s ability to help businesses adopt messaging solutions to drive business results. The successful candidate will develop and execute the outbound marketing strategy to support critical business messaging efforts for small businesses. This person will have the ability to think creatively, to simplify complex concepts and to collaborate with cross-functional partners across regions and verticals to create marketing POVs, narratives, messaging, collateral, digital communications and more.This person will be a strategic thinker, a storyteller and a proactive self-starter with a track record of resilience under pressure. Having a solid understanding of the business messaging landscape and experience creating marketing communications is a must.
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
- Help set the business marketing strategy and go-to-market activations for Meta business messaging products to small businesses
- Collaborate with cross-functional partners across product marketing, creative, comms and others to scale work via marketing moments, campaigns and channels to reach relevant audiences and markets
- Develop marketing materials to educate, inspire and enable customers and the industry on Meta’s business messaging solutions
- Create campaigns to inspire, educate and generate new business with marketing decision makers and small businesses on innovative ways to use Facebook’s business messaging products to achieve their specific business objectives
- Ensure that internal teams fully understand the value and nuances of Meta’s business messaging tools
- Bachelor’s degree
- 5 years experience in digital marketing, communication technology, and/or advertising working with global brands or agencies
- Experience building B2B marketing strategy, messaging and content development
- Experience in product marketing
- Knowledge and energy about the business messaging industry
- Proven project management experience and prioritization skills
- Communication and presentation experience
- Experience balancing multiple projects in a highly cross-functional organization
- Experience in fast-paced, high-growth, highly matrixed environments
- Experience at a business messaging or customer service technology provider
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
