Sales Enablement Marketing Manager, Small Business Marketing

More than 7 million small business advertisers use Facebook every month to connect with customers. And over 200 million businesses use our free tools to connect with customers. We succeed when we help them grow their business. At Meta, you can play a key part leading this movement on our Global Customer Marketing Small Business Marketing team. We are looking for a marketing professional for our small business audience.In this role, you will create enablement to help our Sales organization better understand and advocate for our small business advertisers. You will do this by translating small business needs into meaningful advertising solutions that drive business results. You will work in close partnership with important cross functional teams such as Business Product Marketing, Sales, Web, and Design. The successful candidate will combine strategic thinking and strong communication skills with creativity to execute on high-impact content, processes and programs that will scale globally. The candidate must have driven content strategy or marketing programs in partnership with sales or account management teams at a fast-paced company. You will be expected to apply analytical rigor, a deep understanding of vertical industry and country-level market dynamics, with the right mix of brand and product knowledge to deliver effective enablement that truly moves the needle.

Sales Enablement Marketing Manager, Small Business Marketing Responsibilities:

• Immerse yourself in the day-to-day of our sales team and play a critical role in creating marketing collateral for solutions that build sales momentum and drive behaviors and results on the frontline
• Partner closely with Product Marketing and Marketing Science to develop assets (e.g. videos, guides, etc.) used by the sales team to pitch our advertising solutions
• Maintain a library of sales content and collateral working in collaboration with Marketing, Product, and Sales teams
• Implement process and infrastructure for scaling content creation and dissemination across multiple regions, verticals, and use cases
• Project manage a cross-organization, cross-functional group of stakeholders and ensure the content we ship is cohesive and thoughtfully crafted and executed
• Using a data-driven approach, analyze the impact of enablement on sales readiness and productivity success metrics and make adjustments as needed
• Demonstrate impact of key initiatives through qualitative and quantitative storytelling

Minimum Qualifications:

• Bachelors degree
• 4 years of experience in marketing at a digital advertiser, agency, tech and/or product and services company
• Experience with online advertising industry and/or small and medium businesses

Preferred Qualifications:

• 6 years of experience in marketing at a digital advertiser, agency, tech and/or product and services company
• Knowledge for small business advertisers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Familiarity with Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Instagram, etc.)
• Experience managing needs of stakeholders/customers/users and developing solutions for multiple audiences
• Demonstrated experience working with media and creative agencies
• Experience managing multiple projects at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Highly organized, resourceful and action-oriented individual with experience driving in focus, clarity and prioritization in a fast-paced environment
• Knowledge of utilizing call recording tools to drive sales solution effectiveness
• Comfortable with data analytics and experience developing enablement success metrics
• Communication skills
• Experience working with a rapidly changing product and thrive in a dynamic, fast-paced environment

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.