What are the responsibilities and job description for the Freelance Digital Marketing Analytics & Paid Media Specialist position at Method Co.?
Freelance Digital Marketing Analytics & Paid Media Specialist
Engagement Type: Freelance / Contract
About Method Co.
Method Co. is a hospitality-driven development, design, and operations company creating distinctive hotels, restaurants, and lifestyle spaces rooted in place and purpose. With a growing portfolio of thoughtfully curated properties, Method Co. blends design-forward thinking with operational excellence to deliver memorable guest experiences.
Our team is deeply hands-on and collaborative, partnering closely across disciplines to bring each project to life—from concept through execution. We value creativity, data-informed decision-making, and a commitment to quality at every level. As we continue to expand, we’re focused on building systems and partnerships that support smart growth while maintaining the character and individuality of each brand.
Role Overview
Method Co. is seeking an experienced Freelance Digital Marketing Analytics & Paid Media Specialist to support our growing portfolio of brands. This role will focus on monitoring, analyzing, and optimizing digital advertising spend, with an emphasis on paid social platforms such as Instagram and Meta.
The ideal candidate is highly analytical, detail-oriented, and comfortable working independently in a lean, fast-paced environment.
Key Responsibilities
- Monitor and analyze digital advertising spend across platforms, primarily Meta (Instagram/Facebook)
- Manage and optimize paid social campaigns, including retargeting and boosting high-performing content
- Track and report on performance metrics including ROAS, CPA, CTR, conversions, and spend efficiency
- Identify optimization opportunities to improve targeting, creative performance, and budget allocation
- Provide concise weekly or bi-weekly performance summaries with actionable insights
- Collaborate with internal stakeholders to align paid media efforts with broader marketing goals
- Ensure tracking, pixels, and conversion events are properly set up and functioning
Required Qualifications
- Proven experience managing and analyzing paid digital advertising campaigns, especially Meta/Instagram
- Working with Meta Ads Manager
- Strong analytical skills with the ability to turn data into clear recommendation
- Experience with retargeting strategies and audience segmentation
- Familiarity with ad dashboards, reporting tools, and performance tracking
- Ability to work independently within a limited weekly hour commitment
- Clear and professional communication skills
Preferred Qualifications
- Experience working with hospitality, lifestyle, or multi-brand portfolios
- Familiarity with Google Analytics and related analytics platforms
- Prior freelance or agency experience