What are the responsibilities and job description for the Auxiliary Services Marketing & Administrative Coordinator position at Middle Georgia State University?
About Us
Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.
Job Summary
This position is responsible for marketing and communications for Auxiliary Services, including university housing, Hatcher Conference Center, recreation and wellness center, summer camps, vending services, knight card and parking and transportation. This position will also be the customer service point of contact for the department.
Responsibilities
Responsible for Marketing and Communications Activities for Auxiliary Services (60%) -
- These activities include, but are not limited to, the creation and deployment of comprehensive marketing and communication plans for each unit that may include website content updates, social media content creation and administration, business development activities, and the creation and distribution of internal and external messaging to reach target audiences through varied media channels. (Areas of responsibility include University Housing, Recreation & Wellness Center, Hatcher Conference Center, Summer Camps, Vending Services, Knight Card and Parking & Transportation)
- Acts as the university liaison for contractual service providers to assist with marketing and communications support and ensure MGA brand standard compliance relating to for marketing and communications for: MGA Bookstores, Dining Services, External Camp Contractors
- Works with MarComm as the department liaison and to ensure brand compliance and the proper utilization of messaging channels.
Serves as Customer Service and Administrative Support for the Department (30%) -
- Conducts unit satisfaction surveys and generates reports that can be utilized for operations and messaging adjustments when necessary.
- Assists in the response of departmental inquiries where appropriate.
- Assists with administrative related tasks such as auxiliary reconciliations, deposits, and commission reports.
Performs a Variety of Related Duties (10%) -
- Serves on university committees as assigned.
- Performs related duties as assigned.
Required Qualifications
Educational Requirements
Bachelor's degree in marketing, communications, public relations, media or comparable work experience.
Other Required Qualifications
- Willingness to work a flexible schedule in order to meet deadlines or attend events.
- Possession of or ability to readily obtain a valid driver's license issued by the State of Georgia for the type of vehicle or equipment operated.
Knowledge, Skills, and Abilities
- Knowledge of marketing best practices
- Knowledge of layout/design and editing principles
- Knowledge of supervisory principles and practices
- Skill in the operation of computers and job related software programs.
- Skill in decision making and problem solving.
- Skill in interpersonal relations and in dealing with the public.
- Skill in oral and written communication.