Director, Marketing Strategy and Operations

Milliken & Company is a global manufacturing leaderwhose focus on materials science delivers tomorrow's breakthroughs today. Fromindustry-leading molecules to sustainable innovations, Milliken creates products thatenhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at and on , , and .

POSITION TITLE

Sr. Manager, Marketing Strategy and Operations

POSITION OVERVIEW

This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the VP, Marketing Strategy & Operations, Floor Covering Division. This Sr. Manager of Marketing Strategy and Operations role is responsible for developing and implementing Strategic Marketing Plans with a focus on strategic planning, market analysis, creative development, and sales promotion. This position requires a strategic thinker capable of driving alignment via cross-functional teams and implementing effective marketing strategies to achieve business objectives. The ideal candidate should demonstrate a strong track record of success in a dynamic and competitive market environment. This role involves collaboration with various departments to ensure seamless execution, promote brand visibility, and achieve organizational goals.

JOB RESPONSIBILITIES

Developing Marketing Plans/Programs:

• Drive the development and implementation of strategic marketing plans, including budget management for top-line sales funnel growth.
• Design and implement marketing programs and campaigns to resonate with the target audience.
• Utilize customer insights, business intelligence, and product innovation plans.
• Develop and drive marketing product launch plans in alignment with business strategy.

Marketing and Media Relations Strategy:

• Demonstrate proficiency in developing marketing and media relations strategies to support revenue goals.
• Work effectively in a complex, matrixed organization to drive alignment and collaboration.
• Direct external and internal creative teams to ensure timely and budgeted implementation of marketing deliverables.

Identifying Target Communications Channels:

• Research and identify potential marketing channels aligning with Milliken Floor Covering products or services.
• Collaborate with online platforms, external industry partners, and creative service providers.
• Conduct market research to understand the competitive landscape and adjust channel strategies accordingly.

Aligning with Business Objectives:

• Collaborate with teams/departments to ensure channel marketing strategies align with overall business goals.
• Coordinate with sales, product development, and other relevant teams to achieve alignment.

Program and Campaign Management:

• Ensure all marketing plans are on strategy, on time, and on budget.
• Monitor campaign performance using analytics tools.
• Analyze data to assess the effectiveness of different channels and marketing strategies.

Budget Management:

• Manage the budget allocated for channel marketing initiatives.
• Ensure efficient resource allocation to maximize ROI and meet key performance indicators (KPIs).

Additional responsibilities as required

QUALIFICATIONS - REQUIRED

• Bachelor's degree in Marketing, Business, or related field.
• Senior Marketing Professional, minimum 5 years experience
• Results-driven leader with broad experience in strategic planning, qualitative and quantitative market trending, creative development and sales promotion

The successful candidate will have strengths in the following:

• Dynamic communication skills with a focus on achieving continuously improved business performance
• Strong project management skills with attention to detail.
• Ability to work under pressure and meet deadlines.
• Problem-solving and decision-making skills.
• Team player with strong leadership capabilities.
• Flexibility and adaptability to changing priorities.
• Strong negotiation and vendor management skills.

Milliken is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, sex or gender (including pregnancy, childbirth or related medical condition, including but not limited to lactation), sexual orientation, gender identity or gender expression (including transgender status), ancestry, national origin, citizenship, age physical or mental disability, genetic information, marital status, veteran or military status or any other characteristic protected by applicable law.