What are the responsibilities and job description for the Digital Marketing Manager position at Milwaukee Repertory Theater, Inc.?
Description
Position: Digital Marketing Manager
Department: Marketing
Status: Full-Time, Annual, Exempt
Start Date: ASAP
Deadline to Apply: April 29, 2022
Milwaukee Repertory Theater is currently seeking applicants for the position of Digital Marketing Manager. Our mission is to ignite positive change in the cultural, social, and economic vitality of our community by creating world-class theater experiences that entertain, provoke, and inspire meaningful dialogue among an audience representative of Milwaukee’s rich diversity. It is important that our hiring practices reflect this commitment to diversity and we strongly encourage applications from members of underrepresented groups.
Position Summary:
Milwaukee Rep is seeking a Digital Marketing Manager to join our staff! The Digital Marketing Manager serves as a key member of the marketing team and is responsible for leading and supporting email campaign development and deployment, web content updates and maintenance, and digital advertising. This position also supports written content generation for Milwaukee Rep materials and works to uphold the mission, vision, and values of the theater by working to create and maintain content that is in alignment with Milwaukee Rep’s ED&I vision statement.
Other major duties and responsibilities include:
- Email Marketing - Create, deploy and manage email campaigns using WordFly software. Maintain Milwaukee Rep’s email calendar and schedule. Understand, follow and stay current on email best practices; making recommendations for changes. Analyze, recap and report on email marketing results on a monthly basis to identify trends, effectiveness and areas for improvement.
- Website Support - Working with outside vendors, manage updates and maintenance of Milwaukee Rep’s website to ensure accurate information and a positive patron experience. Generate and analyze monthly reports of website activity and identify trends and data using Google Analytics.
- Digital Advertising - Create digital strategy for organic and paid ad campaigns across display and social media channels. Sound understanding of Google Analytics and digital advertising platforms such as Facebook Business Manager, Google Ads (Display, Search, YouTube, etc.) and similar, as well as knowledge of current trends and best practices.
- Signage/Design - Serve as staff lead to maintain Rep digital signage. Provide graphic design support for publications, email communications, signage, display ads and social posts.
- Marketing Support - Represent Milwaukee Rep at on- and off-site events, conferences and festivals (may include evenings and weekends). Support the Director of Marketing in execution of marketing plans and collaborate on marketing strategies to increase tickets sales. Contribute to Marketing Department’s event planning, coordination and execution. Support and collaborate with other marketing team members on a project-by-project basis. Other duties as needed or assigned.
Compensation and Benefits:
Milwaukee Rep is offering a salary in the range of $40,000 -$42,000 annually. Employees receive benefits including 100% employer paid health and dental insurance premiums for the individual employee, employer contributions to a health savings account, health reimbursement account, a paid time off package, 403(b) retirement plan, paid parental and medical leave program, life insurance, voluntary vision and long term disability insurance, and complimentary tickets.
About Milwaukee Repertory Theater:
Milwaukee Rep is the largest performing arts organization in Wisconsin welcoming 300,000 people at 700 performances of 15 productions a season at the Patty & Jay Baker Theater Complex featuring three unique performance venues – the Quadracci Powerhouse, Stiemke Studio and Stackner Cabaret. For over six decades, Milwaukee Rep has been a centerpiece of Milwaukee’s vibrant arts and cultural scene with productions ranging from Broadway musicals to Shakespeare to American Classics and New Works that are entertaining, inclusive and impactful. Under the leadership of Artistic Director Mark Clements and Executive Director Chad Bauman, Milwaukee Rep ignites positive change in the cultural, social and economic vitality of our community by creating world-class theater experiences that entertain, provoke, and inspire meaningful dialogue among an audience representative of Milwaukee’s rich diversity. Every season requires a team of dedicated, passionate and skilled people. Whether it be a 30 year veteran employee or one who’s never experienced a Milwaukee winter before, everyone shares a common sense of purpose and determination that enables us to bring world-class theater to the stage. Season after season, our accomplished team never ceases to amaze!
To read more about Milwaukee Repertory Theater, please visit: www.MilwaukeeRep.com
To read more about Milwaukee Repertory Theater’s commitment to Equity, Diversity, & Inclusion, including our ED&I Vision of Success, please Click Here
Please submit online application, resume and cover letter detailing why you are the best candidate for the position, Attn to: Don Parsons, Director of Venue Operations.
The deadline to apply is April 29, 2022. Applications will be accepted on a rolling basis thereafter until the position is filled. In order to maintain an equitable process, everyone must apply online. Any candidate who requires different accommodations to submit an online application should contact ehill@milwaukeerep.com
Requirements
- Minimum of two to three (2-3) years of professional experience in content strategy execution and management, including written content creating, editing, brand consistently and digital marketing
- Exemplary writing and proofreading skills and proven editorial experience with the ability to constructively edit and guide the content of other writers to remain consistent with brand, style and tone.
- Two to three (2-3) years experience of website management using a content management system
- Excellent project and time management skills
- Collaborative team player, equally comfortable working individually and in groups
- Proficiency with Microsoft Office and Google Suite platforms and email marketing platforms such as WordFly
- Solid knowledge of HTML required
- Demonstrated understanding of Google Analytics
- Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.) and ability to provide graphic design support
- The ideal candidate will have a passion for the performing arts and/or non-profit organizations
Additional Requirements:
- Must be able to work some evenings and weekends, on occasion
- Ability to pass a background check in accordance with state and/or federal laws
- Milwaukee Rep has a mandated vaccine policy and requires all employees to submit proof of vaccination (and booster if medically eligible) for COVID-19 OR documentation for a medical or religious exemption before the first day or work. Requests for exemption will be reviewed to determine if an accommodation can be made