Product Marketing Manager

Job Details:

Job Title: Product Marketing Manager

Location: Lone Tree, CO (Open For Remote. Needs to Be Local to Lone Tree area)

Duration: 12 Months

Type: Full-Time, Contract

Description:

Senior Marketing Manager (Contractor), Workplace Participant Marketing

Your opportunity:

We believe that the best long-term growth strategy is one that puts clients first. Seeing our business "through clients' eyes" helps us earn our clients' trust as we strive daily to fulfill our purpose, to champion every client's goal with passion and integrity, and act according to our values.

The Workplace Participant Marketing team’s charter is to create better financial outcomes for participants by taking the mystery out of investing, and to make it accessible to everyone regardless of experience, age, interest, or income. We’re passionate about helping participants (employees of our corporate clients) understand the value of their employers’ equity and retirement benefits and how it fits into their overall financial picture and supports their life goals, both short-term and long-term. We want participants to use their benefits as a launching pad into financial wellness, as we believe investing for the future is one of the most important things people can do for themselves and those they care about.

The Sr. Manager (Contractor) Workplace Participant Marketing, plays a relevant role in supporting these goals through leading the strategy and development of automated, data-driven, and multi-channel marketing campaigns and communications for Workplace Financial Services (WFS) participants.

About the role:

The Sr. Manager, Workplace Participant Marketing, is a 12-month contractor role and individual contributor who collaborates with a cross-functional team of partners to develop integrated marketing strategies, campaigns, and communications that will help our participants make the most of their employer-sponsored retirement plan, connect with broader group, and work toward achieving financial wellness. This work may include tactical planning and development of multi-channel marketing campaigns and/or communications (programmatic and ad hoc) for participants and improving key participant experiences and communications that provide education and decision support. This work will be done in close collaboration and partnership with teammates from Workplace Participant Marketing, Product Owners, Technology and Production partners, compliance, and other business partners.

What you are good at?

• Leading programmatic marketing strategy, optimization, and continuous improvement
• Pivoting from writing strategy briefs and representing WFS Marketing with leadership, to submitting compliance reviews and overseeing tactical execution.
• Leading creative development and execution across all channels, managing production processes and quality control
• Running large projects with high levels of responsibility, working directly with our partners, and driving project schedules in a fast-paced, deadline-driven environment.
• Ensuring marketing risk management processes are in place
• Regularly communicating program progress and results to key stakeholders and partners
• Building relationships with an ability to influence and motivate people at all levels across a broad variety of job functions
• Self-leadership and working independently. Able to problem-solve and navigate ambiguity with ease.
• Thriving in cross-functional teams of diverse groups – product and client experience, agency, content strategists, data and analytics, marketers and others while maintaining significant connections across all parties to deliver results.
• Communicating clearly, authentically, and persuasively; able to captivate wide-ranging audiences through marketing presentations, effectively relaying information while also inspiring buy-in
• Attention to detail and strong organizational skills.
• A positive demeanor, sense of humor, and the flexibility to operate in an environment with deadlines and changing demands

What you have?

• Minimum of 6 - 10 years of integrated B:C marketing experience. B:B:C marketing experience is a plus.
• Experience in financial services or other highly regulated industry, specifically in retirement plan services and/or workplace benefits, strongly preferred
• Expertise in content marketing and building large-scale, programmatic multi-channel marketing strategies that are engaging, compelling, and drive action.
• Proficiency in all marketing channels, ability to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the client lifecycle.
• Ability to shift from leading strategy to supervising and communicating details of execution.
• Expertise in designing personalized, data-driven engagement strategies using marketing automation tools; familiarity with Salesforce Marketing Cloud a plus
• Ability to see from the participants’ perspective and connect every marketing tactic or communication to the bigger client experience and ecosystem.
• Innovative, big-picture problem solver who defines a compelling vision of the future, and develops breakthrough ideas, whether big or small, that support that vision.
• Relentless curiosity never satisfied with the status quo, seeking, and implementing recommendations for continuous improvement. A desire to constantly learn more about our clients, competitors, industry, and the broader market to drive insights and decisions.
• Data-curious and able to drive new thinking and hypotheses, synthesize qualitative and quantitative data, identify feasible options, and evaluate strategic trade-offs. Additional

Requirements:

• Proficient in MS PowerPoint and Excel
• Experience with Adobe Analytics or similar tools a plus
• Bachelor’s degree in marketing, communications, or related field; MBA preferred
• Limited but occasional travel

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.