What are the responsibilities and job description for the Business Development/Marketing Manager position at Mission Regional Medical Center?
Overview
Join an award-winning team of dedicated professionals committed to our core values of quality, compassion and community! Mission Regional Medical Center, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.
Mission Regional Medical Center is a 297-bed, non-profit hospital that provides inpatient and outpatient hospital services to the people of the Rio Grande Valley. Rated one of the top hospitals in the country for clinical excellence in many services including maternity and orthopedic care, Mission Regional Medical Center has been offering quality healthcare, close to home, for over 60 years. For more information visit www.missionrmc.org .
Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Responsibilities
The Manager of Business Development and Marketing organizes and assists with all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan and budget. In partnership with the CEO and/or Department Director, the manager is responsible for growth of the hospital’s admissions, clinical program and service line development, business planning, physician relations, post-acute strategy and development, senior outreach, community relations, and marketing communications. This role assists with creating and implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician.
Qualifications
Education and Work Experience
Join an award-winning team of dedicated professionals committed to our core values of quality, compassion and community! Mission Regional Medical Center, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.
Mission Regional Medical Center is a 297-bed, non-profit hospital that provides inpatient and outpatient hospital services to the people of the Rio Grande Valley. Rated one of the top hospitals in the country for clinical excellence in many services including maternity and orthopedic care, Mission Regional Medical Center has been offering quality healthcare, close to home, for over 60 years. For more information visit www.missionrmc.org .
Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Responsibilities
The Manager of Business Development and Marketing organizes and assists with all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan and budget. In partnership with the CEO and/or Department Director, the manager is responsible for growth of the hospital’s admissions, clinical program and service line development, business planning, physician relations, post-acute strategy and development, senior outreach, community relations, and marketing communications. This role assists with creating and implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician.
Qualifications
Education and Work Experience
- Bachelor’s Degree in Marketing, Business, Communications or related field required
- At least 3 years in related field (business development and/or marketing, communications, PR) required
- Healthcare management experience preferred
- Minimum 2 years of experience in acute care setting strongly preferred
- Experience with project/program management strongly preferred
- Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research.
- Strong writing, social media, communication, and leadership skills required
- Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.