What are the responsibilities and job description for the Head of Brand Experience & Global Activation position at MissionStaff?
At MissionStaff, we connect top talent in Business Services, Tech, Marketing & Creative with companies of all sizes—offering flexible, high-touch staffing solutions. We are currently filling the following direct-hire position with our client.
As Head of Brand Experience & Global Activation, you will lead the global expression of the brand across regional markets, ensuring consistent, engaging, and culturally relevant brand activations. This senior role bridges central brand strategy with local execution, overseeing experiential marketing, strategic brand partnerships, and global-to-local brand activation. You will collaborate closely with regional, creative, and event teams to translate brand ambition into memorable consumer experiences, building equity and driving engagement worldwide.
Responsibilities
– Lead the strategic development and execution of brand activation initiatives across global markets, ensuring consistent yet locally resonant delivery
– Serve as a key liaison across brand, creative, regional, and partnership teams to align on brand standards and experiential execution
– Oversee global event and experiential marketing strategy, including programming, content, and stakeholder engagement
– Guide regional activation plans and toolkits to support scalable, market-appropriate implementation of brand campaigns
– Build and manage high-performing teams, fostering a culture of accountability, creativity, and cross-functional collaboration
– Drive alignment with executive stakeholders and ensure activation efforts support overall brand and business objectives
– Monitor brand experience performance, track milestones, and report on impact and ROI
– Maintain a deep understanding of cultural dynamics, consumer behavior, and regional market differences
Qualifications
– Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred
– 12–15 years of progressive experience in brand marketing, regional marketing leadership, or experiential/event marketing within global or matrixed environments
– Strong background in cross-functional collaboration and brand equity development across channels and regions
– Proven experience leading international teams and managing senior direct reports
– Expertise in experiential marketing, event strategy, and large-scale brand activations
– Deep familiarity with global-to-local marketing approaches and cultural nuance
– Excellent communication, relationship-building, and stakeholder alignment skills
– Highly organized, with strong project management and performance tracking capabilities
– Willingness to travel frequently (30–40%)
As Head of Brand Experience & Global Activation, you will lead the global expression of the brand across regional markets, ensuring consistent, engaging, and culturally relevant brand activations. This senior role bridges central brand strategy with local execution, overseeing experiential marketing, strategic brand partnerships, and global-to-local brand activation. You will collaborate closely with regional, creative, and event teams to translate brand ambition into memorable consumer experiences, building equity and driving engagement worldwide.
Responsibilities
– Lead the strategic development and execution of brand activation initiatives across global markets, ensuring consistent yet locally resonant delivery
– Serve as a key liaison across brand, creative, regional, and partnership teams to align on brand standards and experiential execution
– Oversee global event and experiential marketing strategy, including programming, content, and stakeholder engagement
– Guide regional activation plans and toolkits to support scalable, market-appropriate implementation of brand campaigns
– Build and manage high-performing teams, fostering a culture of accountability, creativity, and cross-functional collaboration
– Drive alignment with executive stakeholders and ensure activation efforts support overall brand and business objectives
– Monitor brand experience performance, track milestones, and report on impact and ROI
– Maintain a deep understanding of cultural dynamics, consumer behavior, and regional market differences
Qualifications
– Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred
– 12–15 years of progressive experience in brand marketing, regional marketing leadership, or experiential/event marketing within global or matrixed environments
– Strong background in cross-functional collaboration and brand equity development across channels and regions
– Proven experience leading international teams and managing senior direct reports
– Expertise in experiential marketing, event strategy, and large-scale brand activations
– Deep familiarity with global-to-local marketing approaches and cultural nuance
– Excellent communication, relationship-building, and stakeholder alignment skills
– Highly organized, with strong project management and performance tracking capabilities
– Willingness to travel frequently (30–40%)