What are the responsibilities and job description for the Director, Marketing & Digital Communications (Remote) Job at MJK Connections LLC position at MJK Connections LLC?
About the job Director, Marketing & Digital Communications (Remote)
MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below.
Director, Marketing & Digital Communications
Basic Purpose
To support Member Loyalty Group in providing superior member engagement programs and a world-
class client experience to the credit union industry. The Marketing Director has the responsibility for
the organizations marketing activities and oversees the development and delivery of a fully integrated
marketing strategy for the business
Responsibilities :
- Enhance and manage MLG Brand, brand assets and messaging
- Develop and manage strategic marketing plan & calendar
- Plan, budget, direct and implement marketing efforts
- Oversee implementation of the Marketing strategy - including campaigns, events, digital
- marketing, and PR.
- Oversee social media strategy and content marketing
- Manage ongoing customer & marketing communications
- Hire, coordinate with and manage design partners
- Craft regular internal status reports of all marketing & communication activities
- Client engagement
- Develop client communications including message development and placement, client
- news pieces, best practice sharing, thought-leadership information etc.
- Coordinate with Program Manger to develop a comprehensive participant engagement
- strategy and tactical plan
- Business Development & Industry Engagement
- Actively work with the CEO and Senior Staff to develop and implement a comprehensive
- industry engagement plan focused primarily on MLGs target group
- Coordinate industry communications including message development and placement,
- MLG blog, MLG website, thought-leadership articles etc.
- Create personas and lead nurturing communications to leverage Hubspot and to
- enhance ongoing communications with potential credit union participants who come
- inbound from the website.
- Create and manage PR to ensure that MLG is recognized in the CU industry.
- Community Management
- Set and accomplishes organizational goals regarding community participation and success
- measures.
- Development of community content.
- Cultivate best practices for all credit unions using Voice of the Member programs.
- Event Management
- Oversee planning and execution of logistics for conferences, meetings, and other events,
Requirements